Plaza del Sol Kev Ntim Khoom Noj Me Me los ntawm Estudio Maba

Qhov qauv tsim Plaza del Sol Kev Ntim Khoom Noj Me Me los ntawm Estudio Maba yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2020

Plaza del Sol Kev Ntim Khoom Noj Me Me

los ntawm Estudio Maba

Tus Neeg Siv: Plaza del Sol

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

15,457

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #104257

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Plaza del Sol Kev Ntim Khoom Noj Me Me

Plaza del Sol yog qauv tsim kev ntim khoom rau cov hnab crisps (mov txhuv qhia). Cov duab kos siv cov qauv haiv neeg thiab cov khoom nco txog los ntawm cov nroog neeg tuaj xyuas teb chaws Spain, thiab cov ntsiab lus no raug qhia ua ib txoj kev niaj hnub nrog kev txaus luag. Txhua hnab flow pack piav qhia ib zaj dab neeg luv luv uas tsim los ntawm cov khoom nco txog, muaj lub hom phiaj ua rau tus neeg yuav luag. Cov duab yog tsim los ntawm kev yees duab still life uas teeb tsa ua ib pawg, thiab cov hnab yog tsim los ntawm txoj kev luam ntawv flexographic. Txhua lub hnab ntev 195 millimeters dav 320 millimeters.

Qhov Lees Paub

Txog A' Design Award Tooj

Plaza del Sol Kev Ntim Khoom Noj Me Me yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Plaza del Sol Kev Ntim Khoom Noj Me Me xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Plaza del Sol Kev Ntim Khoom Noj Me Me ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
Qhov Loj & Ntim: 195mm x 320mm
Cov Ntsiab Lus: Packaging, design, folk, snacks, crisp, set, photography, humor
Thev Naus Laus Zis Tsim Khoom: Still life photography in set for composition of the images. Flexographic printing.
Kev Sib Tw Tsim Qauv: Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
Kev Tshawb Fawb: The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
Kev Txhawb Siab: The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
Lub Sij Hawm Ua Hauj Lwm: Murcia, Spain, May 2019 to February 2020
Txheej Txheem Ua Hauj Lwm: These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
Cov Patent: Plaza del Sol
Cov Tswv Cuab Pab: Strategy: Beatriz Suarez
Art Direction. Miguel Angel del Baño
Design: Jose Lorente
Photographer: La Industrial
Kev Qhuas Duab: Estudio Maba