Enkindle Lub Thawv Suav Dawb los ntawm Ion Avram

Qhov qauv tsim Enkindle Lub Thawv Suav Dawb los ntawm Ion Avram yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2020

Enkindle Lub Thawv Suav Dawb

los ntawm Ion Avram

Tus Neeg Siv: Ion Avram

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

15,383

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #105245

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Enkindle Lub Thawv Suav Dawb

Enkindle yog ib lub thawv suav dawb tsim tawm rau cov qhwv suav dawb dub me me nrog ob yam qab zib, qab iab thiab txiv qaub nrog kua txob. Tus qauv tsim koom ob lub thawv ua ke, uas ua lub npog rau daim npav pop-up. Thaum daws tawm lawm, daim npav qhia tawm ib zaj dab neeg muaj duab kos ua peb sab (three-dimensional) txiav tawm. Cov duab txiav sab hauv qhia cov qhwv suav me me, ua qauv zoo li lub roob hluav taws (volcano) rau qab iab, thiab zoo li cov nyiaj kub khoom muaj nqis rau qab txiv qaub thiab kua txob. Tus qauv no ua kom nco txog yav tas los, thaum cov tshuaj qab zib muaj nqis npaum li kub. Lub thawv no ua los ntawm daim ntawv nyiag (cardboard) thiab tuaj yeem khaws cia tau tom qab noj tas cov suav dawb lawm.

Qhov Lees Paub

Txog A' Design Award Tooj

Enkindle Lub Thawv Suav Dawb yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Enkindle Lub Thawv Suav Dawb xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Enkindle Lub Thawv Suav Dawb ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The concept is a double box of black chocolate mini-tablets, that come in two flavors: chili and lemon with pepper. The two boxes are the covers of a pop-up card, which, once unfolded, reveals the illustrated story of the product in three dimensional cut outs. The inner side of the packaging displays the mini-tablets through a direct cut out in the box, shaped as a volcano for chili, and shaped as gold bar treasure for lemon and pepper.
Qhov Loj & Ntim: 35cm x23cm x2cm the cardboard folded and 35cm x23cm x1cm each box. 5cmx5cm chocolate minitablets
Cov Ntsiab Lus: enkindle, chili chocolate, lemon and pepper chocolate, sea monsters,chocolate legends, chocolate spices pop up card chocolate box
Thev Naus Laus Zis Tsim Khoom: The box is made of cardboard. The box die cut allows the transportation of the unfolded boxes for logistic efficiency. The pattern of the box in made in CMYK to which two Pantone colors are added. The finishing is realized with matte coating and hot foil red and gold. When the box is open similarly to a book, on the inside of each one there are two cut outs that permit visibility to the chocolate mini tablets, the latter becoming elements of the box design.
Kev Sib Tw Tsim Qauv: The main challenge was conceiving the shape of the box so that it looks as appealing closed as it does open as a book. The second challenge was the sizing of the cutouts in the inside, cutouts that allow seeing the chocolate minitablets.
Kev Tshawb Fawb: We checked the originality of the pop up box concept in various FMCG areas related to cardboard packaging in general, not limited to chocolate goods. The research was made in the online environment and took two months. We also looked into linking chocolate goods to non-sweet ingredients within a story concept and we found none.
Kev Txhawb Siab: The inspiration came from the exotic, spicy flavors which are targeted at a rather limited audience, compared to the sweet ones. Visually, the two spicy flavors were interpreted through graphic elements, such as the eyes represented on the cover, which generate a strong sensory reaction. In ancient times, spices were just as valuable as gold. Back then, the ships carrying the precious spices would spread legends and stories on their way back.
Lub Sij Hawm Ua Hauj Lwm: The projects started in November 2019 in Bucharest and finished in January 2020 in Bucharest
Txheej Txheem Ua Hauj Lwm: The box of chocolate has a secondary function: it becomes a ludic, narrative object that makes the buyer keep it after having enjoyed the product. The chocolate and the pop up cards are both products designed to be offered as gifts. The fact of selling together two different varieties in two boxes makes it alluring for the buyer and the story unfolding in 3D is the surprise element.
Kev Qhuas Duab: Image #1: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #2: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #3: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #4: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019