Oulevi Packaging Design Kev Ntim Cawv Bia los ntawm Zhangyong Hou

Qhov qauv tsim Oulevi Packaging Design Kev Ntim Cawv Bia los ntawm Zhangyong Hou yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2021

Oulevi Packaging Design Kev Ntim Cawv Bia

los ntawm Zhangyong Hou

Tus Neeg Siv: Oulevi

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

11,081

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #106057

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Oulevi Packaging Design Kev Ntim Cawv Bia

Oulevi yog qhov kev tsim khoom ntim rau cawv bia draft (draft beer). Lub thoob yog ua los ntawm hlau stainless steel uas muaj cov khoom sib npaug ib liter thiab muaj qhov ntev tiaj tus ntev 274 mm thiab siab 193 mm. Cov duab luam ua tus qauv ntawm ib khob cawv bia. Cov duab qhia txog qhov chaw los ntawm cov khoom siv, xws li barley los ntawm Australia, yeast los ntawm sab qaum teb Europe thiab hops los ntawm North America. Lub cim khob cawv pab cov neeg yuav khoom paub tus cim khoom (brand) tau deb deb. Lub hom phiaj ntawm qhov kev tsim khoom no yog nthuav qhia zoo meej txog zaj dab neeg ntawm cov khoom rau saum txee khaws khoom.

Qhov Lees Paub

Txog A' Design Award Hlau

Oulevi Packaging Design Kev Ntim Cawv Bia yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Oulevi Packaging Design Kev Ntim Cawv Bia xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Oulevi Packaging Design Kev Ntim Cawv Bia tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
Qhov Loj & Ntim: Net content：1 liter ，
Development dimension: 274mm long, 193mm high
Cov Ntsiab Lus: Beer packaging, illustration, beer logo design
Thev Naus Laus Zis Tsim Khoom: Stainless steel can
Kev Sib Tw Tsim Qauv: As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
Kev Tshawb Fawb: Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Kev Txhawb Siab: Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
Lub Sij Hawm Ua Hauj Lwm: It took a month,
Location: Dalian, China
Cov Tswv Cuab Pab: Zhangyong Hou