Birds and Coffee Ntim by Kristina Pacesaite

Birds and Coffee Ntim by Kristina Pacesaite is a highly esteemed winner of the very prestigious 2021 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2021

Birds and Coffee Ntim

by Kristina Pacesaite

Client: Kavos gurmanai

A' Design Award Nyiaj Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #106477

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Colors

The Design

About Birds and Coffee Ntim

Txhua yam khoom tsim nyog rau kev ntim khoom zoo. Los ntawm kev tsim cov ntim no, tus tsim qauv tau pab lub tuam txhab kas fes roaster ua tiav kom ncav cuag cov neeg tshiab uas muaj txiaj ntsig zoo kas fes thiab saib xyuas nws lub hauv paus chiv keeb. Los ntawm muab qhov zoo nkauj tshiab ntawm lub ntim, tus tsim qauv tau sim txhim kho tus nqi ntawm cov kas fes xuas tes ua los ntawm yuav luag txhua lub tebchaws. Qhov kev txiav txim siab los siv cov duab kos duab ntawm txhua lub teb chaws yog ua raws li lawv cov xwm txheej zoo nkauj thiab tseem muaj tes crafted xav tias lawv muab rau cov khoom kawg. Kraft daim ntawv thiab sib sib zog nqus xim av xim ntawm cov duab kos kuj pab tib lub hom phiaj.

The Recognition

About the A' Design Award Nyiaj

Birds and Coffee Ntim yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Birds and Coffee Ntim xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Birds and Coffee Ntim yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Dimensions & Packaging: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Tags: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Production Technology: Digital printing on kraft paper
Design Challenge: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Research: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Inspiration: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Project Duration: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Operation Flow: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Team Members: Kristina Pacesaite