Fairy Fox Kev Tu Tawv Nqaij by Antonia Skaraki - A.S. Advertising

Fairy Fox Kev Tu Tawv Nqaij by Antonia Skaraki - A.S. Advertising is a highly esteemed winner of the very prestigious 2021 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2021

Fairy Fox Kev Tu Tawv Nqaij

by Antonia Skaraki - A.S. Advertising

Client: Fairy Fox

A' Design Award Nyiaj Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #107898

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fairy Fox Kev Tu Tawv Nqaij

Txais tos rau txoj kev taug lom zem mus rau qhov kev nkag siab ntawm xwm. Hnov qhov kev paub zais uas nyob ib ncig cov khoom tu tawv nqaij no. Tus qauv tsim qhia txog kev sib txuas ntawm Niam Xwm thiab nws cov menyuam, thaum cov khoom zoo muab qhov kev kov tau thiab kev nco ntev. Kev tshuaj xyuas kev sib tw thiab kev tsom xam cov qauv nrov ua rau pom cov chaw muaj caij nyoog uas sib haum nrog tus neeg siv lub zeem muag thiab lub tswv yim, ua rau muaj kev ntim khoom niaj hnub, tsawg tsawg, thiab sov so.

The Recognition

About the A' Design Award Nyiaj

Fairy Fox Kev Tu Tawv Nqaij yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Fairy Fox Kev Tu Tawv Nqaij xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Fairy Fox Kev Tu Tawv Nqaij yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Feel the fairy-tale mystery surrounding these skincare products. The design reveals the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression. Exceptional details imply high quality of the products. At the same time, it is easy for the average consumer to remember the product line and to recognize it at all points of sale. Packaging that gives rise to a range full of elegance and expressiveness. The final design strayed away from having traditional labels. Instead, it focused on simplicity, minimalism and warmth.
Dimensions & Packaging: PVC labels on all the packages.
15x12cm
14,5x8,8cm
Tags: baby, care, child, cream, fairy, fox, product, health, skincare
Production Technology: Environmentally friendly. Plastic containers with PVC labels.
Design Challenge: The brief was to create clean, fresh and minimal packaging with a touch of sophistication that would reflect the purity of the brand’s nature and express its core message, while also being friendly and welcoming at the same time, conveying the message of caring. Of course, the packaging should also reflect the brand story and all those values that it represents. And could you think of a better way to visualize it than a nod to our fox, the Fairy Fox, depicted with simplicity, bold and strong typography, and inviting warmth?
Research: A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to lead to a design concept.
Inspiration: Inspired by The Little Prince and the heart-warming messages of the wise fox in this enchanting fable of childhood years, the Fairy Fox brand ensures a Healthy Ever After ending to all skincare issues. Fairy Fox is a magical and mystical creature, famed for its kind-hearted nature and its vibrant personality, that comes to the rescue whenever need be, with purely natural skincare products made with lovingly handcrafted energy to nourish everyone’s skin from head to toe! The environmental protection and sustainability trend, as well as the healthy lifestyle concept, were also sources of inspiration.
Project Duration: The project started in February 2016 in Athens, Greece, and finished in June 2020 in Athens, Greece.
Operation Flow: The packaging managed to turn consumers into adventurous travellers to the magic land of Mother Earth and the Fairy Fox heroine. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
Team Members: Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Copywriter: Sotiria Theodorou
Image Credits: Image #1: Illustrator Andreas Deskas, Hare, 2017
Image #2: Illustrator Andreas Deskas, Sheep, 2017
Image #3: Illustrator Andreas Deskas, Lizard, 2017
Image #4: Illustrator Andreas Deskas, Frog, 2017
Image #5: Illustrator Andreas Deskas, Squirrel, 2017
Image #6: Illustrator Andreas Deskas, Deer, 2017
Image #7: Illustrator Andreas Deskas, Turtle, 2017