Bairuiyuan Kauv Qab Liab los ntawm Ke Xia

Qhov qauv tsim Bairuiyuan Kauv Qab Liab los ntawm Ke Xia yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2021

Bairuiyuan Kauv Qab Liab

los ntawm Ke Xia

Tus Neeg Siv: Bai Ruiyuan Chinese wolfberry co., Ltd.

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

10,611

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #108317

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Bairuiyuan Kauv Qab Liab

Kauv qab liab, uas yog ib qho khoom muaj nqis sab hnub tuaj ntawm cov txiv hmab txiv ntoo, ib txwm raug suav hais tias yog cov khoom zoo ntawm tshuaj thiab zaub mov. Qhov kev tsim qauv no tsis tsuas ua tau raws li kev siv cov khoom lag luam nws tus kheej nrog cov thev naus laus zis khaws kom tshiab, ua kom muaj nuj nqis loj tshaj plaws ntawm nws cov khoom noj muaj txiaj ntsig, tab sis tseem txawj ntse sib koom ua ke cov kev kos duab ntawm Suav txhiab xyoo kev khawb pob zeb sau ntawv los qhia txog sab ntsuj plig ntawm tib neeg ntawm Suav tshuaj. Cia cov neeg hnov qhov sib npaug ntawm kev coj noj coj ua ib txwm muaj thiab kev zoo nkauj ntawm kev tshawb fawb thiab thev naus laus zis niaj hnub.

Qhov Lees Paub

Txog A' Design Award Tooj

Bairuiyuan Kauv Qab Liab yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Bairuiyuan Kauv Qab Liab xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Bairuiyuan Kauv Qab Liab ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This product selects the first stubble variety of Ningxia wolfberry core production area.
The overall design is red and white. Adopts the embossing craft and the red waist seal,on which hot stamping gold edge, it symbolizes the golden years,When you pull the waist seal and pull out the lid tied to red silk, the row of wolfberry "FreshLockedbottle" into your eyes.
The design team chose the lock fresh bottle with the function of lock fresh, which is the first time in the same type of product so far.
Qhov Loj & Ntim: Outer packing size:Width 400 mm x Depth 168 mm x Height 100 mm.
Inner bottle:Diameter 60 mm x Height 120 mm.
Cov Ntsiab Lus: Fresh , Wolfberry , Chinese , Style , Bairuiyuan , Locked
Thev Naus Laus Zis Tsim Khoom: The outer box surface of the package is filled with soft material, which makes the whole box surface full, and can play a good impact buffer effect.
The exterior of the box is made of cotton paper embossing process, the main structure of the box body is made of industrial cardboard to ensure the bearing capacity and structural strength.
The internal tank design is the first one-way exhaust packaging design in the Chinese Wolfberry product market, so as to prevent the entry of external air, keep the drying degree of the product, and then ensure the freshness of the product.
Kev Sib Tw Tsim Qauv: In the creation process, the biggest challenge is to keep products fresh and dry. The can shall reflect both cultural connotation and actual functions. To achieve the goal, the design team found special vendor to customize the can.
Kev Tshawb Fawb: The significance of researching this project is to offer a product that can represent scientific and technological strength of the enterprise. Through long-term research, characters of the products in the technology have been known, special package is designed to guarantee original nutrition of the products, this mode can be used to other similar products.
Meanwhile the one-way exhaust bottle used in the design of the tank is the first application in the Chinese market of wolfberry industry, and it has also opened the way for the product development and design of the whole industry.
Kev Txhawb Siab: The idea stems from the patented technology that customers want to launch a fresh Wolfberry product to open the quality gap with similar products in the market. To this end, the design team designed the packaging for this wolfberry product from Ningxia, China, and make it look valuable, quality and cultural.
The design Inspiration comes from ancient Chinese inscriptions. The text is branded on the box in the form of inscription, which reflects the brand's focus on the product and can withstand the baptism of the years, and thus intuitively conveys the selling point of the product.
Lub Sij Hawm Ua Hauj Lwm: The project starts from March 2018 in Chengdu and ends in December 2019 in Chengdu. In addition, it came to market in China in December 2019.
Txheej Txheem Ua Hauj Lwm: Open the magnetic buckle adsorption lid, five cans of wolfberry will appear in front of you.
Take out the bottle and unscrew the bottle cap, tear off the cap film to enjoy the fresh wolfberry, easy to use, at the same time, the bottle body with a scale to mark the daily consumption, can let the user know the amount of each time accurately, improve the user experience.
Cov Tswv Cuab Pab: Designer：Peng Jiang
Designer： Yong Zou
Designer：Chun Hao Shan
Chief creative officer：Ke Xia
Process designer：Wen Chen
Effect drawing designer：Chong Yue Ye
Kev Qhuas Duab: Image#1:Effect drawing designer Chong Yue Ye,《Bairuiyuan Fresh Locked Wolfberry》, 2019.
Image#2:Effect drawing designer Chong Yue Ye,《Bairuiyuan Fresh Locked Wolfberry》, 2019.
Image#3:Effect drawing designer Chong Yue Ye,《Bairuiyuan Fresh Locked Wolfberry》,2019.
Image#4:Effect drawing designer Chong Yue Ye,《Bairuiyuan Fresh Locked Wolfberry》,2019.
Image#5:Effect drawing designerChong Yue Ye,《Bairuiyuan Fresh Locked Wolfberry》,2019.