IBIS Bread Culinary Explorers Rebranding los ntawm Wolkendieb Design Agency

Qhov qauv tsim IBIS Bread Culinary Explorers Rebranding los ntawm Wolkendieb Design Agency yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2021

IBIS Bread Culinary Explorers Rebranding

los ntawm Wolkendieb Design Agency

Tus Neeg Siv: IBIS Backwarenvertriebs GmbH

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

14,882

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #108487

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog IBIS Bread Culinary Explorers Rebranding

Rau ntau tshaj 30 xyoo, IBIS Backwaren nqa qhob cij thiab Viennoiseries tshwj xeeb rau hauv lub lag luam German. Txhawm rau kom tau txais kev lees paub zoo dua hauv cov txee, Wolkendieb rov qhib lawv lub npe hom, rov tsim kho cov ntaub ntawv uas twb muaj lawm nrog rau cov khoom tshiab. Lub logo qhov pom kev cuam tshuam tau rov ua dua tshiab thiab ntxiv dag zog ua tsaug rau lub teeb ci-liab xim thav duab, thiab qhov loj dua ob npaug ntawm txhua qhov nruab nrab. Lub luag haujlwm yog los cuam tshuam qhov zoo thiab ntau yam ntawm cov khoom ci. Txhawm rau tsim kom muaj tus qauv zoo dua thiab ua raws li cov neeg siv khoom nkag siab, cov ntaub ntawv tau muab faib ua 2 yam: khob cij thiab Viennoiseries.

Qhov Lees Paub

Txog A' Design Award Tooj

IBIS Bread Culinary Explorers Rebranding yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. IBIS Bread Culinary Explorers Rebranding xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. IBIS Bread Culinary Explorers Rebranding ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Showcasing recipes for every product demonstrates how easy it is for the consumer to indulge himself home. The bread range gathers iconic specialities such as French baguette, Finnish bread or Italian Ciabatta. Top-viewed photos in the making on a dark slate background show how tasty and modern the brand is. The result is a trendy and premium design with a strong encouragement message for the consumer to try it home.
Qhov Loj & Ntim: Printed or labelled films with different sizes according to each product’s characteristics. The back of packagings are always free of design to allow the consumer to see the products correctly and most of the time, there is a window in the front.
Cov Ntsiab Lus: packaging, brand image, rebranding, Wolkendieb, mass market, range, Ibis Backwaren, bakery, bread, Germany
Thev Naus Laus Zis Tsim Khoom: All products are packed in either molded film, flow packs or film bags. Some products are labelled, some are directly film printed. The aim was to create a consistent and modern brand image for the bread range under consideration of the different printing methods.
Kev Sib Tw Tsim Qauv: The challenge for the design agency Wolkendieb was to create an eye-catching and modern design that would boost the quality feeling of the products without over-selling them. The new brand image had to incorporate controversial objectives, and had to fit with a pre-defined brand platform.
Kev Tshawb Fawb: Together, Wolkendieb and IBIS explored the brand image and brand platform by using focus group discussions with IBIS consumers and non-consumers. Design ideas for rebranding and packaging relaunch, based on these insights, were proposed by Wolkendieb. New brand identity and new packagings were extensively tested with both already-consumers and non-consumers of IBIS. The new brand image was positively received in both target groups.
Kev Txhawb Siab: IBIS Backwaren brings bread specialities into German market for over 30 years. In order to get to the next level of recognition in shelves, design agency Wolkendieb relifted their brand image. The task was to reflect the quality and versatility of the product range. Therefore, the whole brand portfolio was redesigned, extended and separated in two categories: bread and viennoiseries. By creating different looks according to consumer insights, portfolio was clearer structured and finally got that missing wow-effect.
Lub Sij Hawm Ua Hauj Lwm: The project started in July 2018 in Aachen, Germany and finished in December 2019. It was exhibited in ISM Cologne trade fair in January 2020.
Txheej Txheem Ua Hauj Lwm: Old IBIS products had a low to inexistant focus on brand image. After Wolkendieb's brand and packaging relaunches, in-shelf recognition from consumers has dramatically increased, therefore boosting the sales. Each product has its own tasty recipe and atmosphere. A white serif script finishes off the homemade touch. Wolkendieb created a new logo which acts as a quality flag on the packaging. Each product family is visualised through icons and on-pack statements, which show the versatility of the new IBIS design.
Cov Tswv Cuab Pab: Creative Director: Annika Reuber
Art Director: Chloé Noret
Junior Art Director: Daskia Frohn
Kev Qhuas Duab: Image #1: IBIS, Bread Culinary Explorers, 2020
Image #2: IBIS, Bread Culinary Explorers, 2020
Image #3: IBIS, Bread Culinary Explorers, 2020
Image #4: IBIS, Bread Culinary Explorers, 2020
Image #5: IBIS, Bread Culinary Explorers, 2020