Haci Bekir Halva Ntim los ntawm Polin Kuyumciyan

Qhov qauv tsim Haci Bekir Halva Ntim los ntawm Polin Kuyumciyan yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2021

Haci Bekir Halva Ntim

los ntawm Polin Kuyumciyan

Tus Neeg Siv: Haci Bekir

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

11,957

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #109346

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Haci Bekir Halva Ntim

Haci Bekir yog ib lub npe qub tshaj plaws hauv ntiaj teb thiab muaj keeb kwm zoo kawg nkaus. Txawm hais tias lub npe lag luam tau koom nrog kev ua haujlwm zoo thiab cov khoom txaus siab, nws yog ib qho nyuaj rau cov hom qub los thov rau cov tiam tshiab. Nrog kev nce qib ntawm halva hauv Turkish cov zaub mov sib txawv, lub hom phiaj xav tau txiaj ntsig los ntawm nws thiab hloov kho nws cov ntim halva. Cov qauv yooj yim tab sis qhov muag pom thiab xim ntawm cov qauv tsim tshiab ua rau Haci Bekir nthuav dav lawv qhov kev ncav cuag thiab kev paub txog hom. Cov qauv tsim thiab xim yog ob qho tib si tshwm sim los ntawm peb cov khoom xyaw halva thiab textures.

Qhov Lees Paub

Txog A' Design Award Hlau

Haci Bekir Halva Ntim yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Haci Bekir Halva Ntim xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Haci Bekir Halva Ntim tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Haci Bekir decided to update their products' packaging and prints in order to catch up with 21st century trends and appeal to a younger customer group as well.
Halva is a very traditional dessert but is now becoming very hip again. So Haci Bekir wanted to utilize halva's popularity and be able to address to the new generation. The new packaging design uses the hip stripe patterns and pop colors in order to modernize the traditional taste of halva.
Qhov Loj & Ntim: This project consists of three halva boxes and they all have same size sleeves: 141 x 302 mm.
Cov Ntsiab Lus: packaging, box, design, patterns, food
Thev Naus Laus Zis Tsim Khoom: The product itself comes within a plastic container. But the container itself looked insufficient for the presentation so we decided to cover the box with a carton sleeve. The production was easy and the box was covered and became more presentable.
Kev Sib Tw Tsim Qauv: The challenging part of this design was to appeal to the younger generation while maintaining the legacy of Haci Bekir. The halva box designs are very hip but also simple because the brand name and logo also had to stand out. Also, halva does not have a specific shape, so it was harder to find a key visual to build upon. But the ingredients of each flavour gave it an organic pattern which ended up on the end design.
Kev Tshawb Fawb: The research was mostly based on different representations of each flavour of the three boxes. The flavours had to be represented in a series and the research process was all about sketches of patterns and ideas.
Kev Txhawb Siab: The simple geometric patterns were inspired from the main ingredients and the texture of each halva kind. Plain halva has straight lines to indicate its smooth texture, halva with cocoa has a wavy texture, thus the wavy pattern and halva with pistachio has a crunchy looking texture and the zigzag lines are chosen to hint the crunchiness. Bold and flashy colors were picked in order to give the brand and the product a fresh and young look.
Lub Sij Hawm Ua Hauj Lwm: The project started in December 2019 and finished in February 2020, in Istanbul.
Txheej Txheem Ua Hauj Lwm: The bicentennial brand is already very well known but its age makes it harder to connect to the new generation. The updated packaging design for halva boxes enables the brand to appeal to a younger audience because it presents trendy patterns and flashy colors.
Kev Qhuas Duab: Image #1: Photographer Daçya Lisan, 2020.
Image #2: Photographer Daçya Lisan, 2020.
Image #3: Photographer Daçya Lisan, 2020.
Image #4: Photographer Daçya Lisan, 2020.
Image #5: Photographer Daçya Lisan, 2020.