Biboi Wine Labels los ntawm Giovanni Murgia

Qhov qauv tsim Biboi Wine Labels los ntawm Giovanni Murgia yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2021

Biboi Wine Labels

los ntawm Giovanni Murgia

Tus Neeg Siv: Cantine Biboi

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

27,577

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #111397

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Biboi Wine Labels

Kev tsim kho tshiab, txawv txawv thiab tsis muaj teeb meem los txheeb xyuas tus kheej ntawm cov cawv no. Ib qho qauv duab geometric uas siv nws cov lus qhia los ntawm lub xyoo pua xya thiab txhawb nws nrog cov cim iconographic uas sawv cev rau cov yam ntxwv ntawm thaj chaw Sardinian. Kev tsim ntawm cov ntawv no tau kawm kom muab cov nyhuv tactile thaum lub raj mis raug tshem tawm, ua tsaug rau daim ntawv ntawm daim ntawv lo thiab cov embossing ntawm qee qhov ntawm nws. Lub hom phiaj yog los sib txuas lus ib tug tshiab thiab hluas, tsis tu ncua thiab tam sim tsim tsim haum rau cov tub ntxhais hluas cov neeg tuaj saib rau ib tug zoo wine nrog ib tug intriguing thov.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Biboi Wine Labels yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Biboi Wine Labels xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Biboi Wine Labels yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The concept of these labels is inspired by the design of the 70s. A mix of shapes and bright colors that highlights the geometric shapes and textures that identify the characteristic elements of these wines and the territory: the mountains, the sea and the typical Sardinian vegetation.
Qhov Loj & Ntim: The peculiarity of the label consists in the fact that it is a single piece that almost completely wraps the bottle. The total dimensions are 222x82 mm
Cov Ntsiab Lus: wine, packaging, graphic design, label design, sardinia
Thev Naus Laus Zis Tsim Khoom: The label was printed on special paper with a tactile feel. This characteristic gives the label a more prestigious and important role. To make the label more precious, metal sheets in gold and pink were used as well as a Braille relief on the name of the wine and on the iconographic elements.
Kev Sib Tw Tsim Qauv: The creative challenge to create these labels was to create an unconventional design for wines from a traditional territory such as that of Sardinia. At the same time we wanted to give a light-hearted but elegant appeal to meet the expectations of a young and disengaged public.
Kev Tshawb Fawb: The research for this design started from the study of the graphic style typical of the 70s. Together with this, iconographic elements were inserted that represent some of the elements that characterize the territory from which these wines are born. Each label is also characterized by the representation of the initial letter of its name, obtained from the union of the geometric elements that define the design. Even the choice of naming is deliberately ironic and youthful.
Kev Txhawb Siab: The colors of wine and the typical traditional clothes of Sardinia. The geometric shapes and textures that recall the typical elements that identify these wines. The research started with the typical iconography of the 70s and the colorful and contrasting graphic style of these graphics. The goal is to identify these products in a fresh and decisive way to address a young wine lovers target.
Lub Sij Hawm Ua Hauj Lwm: The project is started in January 2020 and complete in April 2020 in Sassari (Sardinia, Italy). It is presented on media in April 2020 in Sorgono (Sardinia, Italy)
Txheej Txheem Ua Hauj Lwm: The design of these labels is studied to give a tactile effect when the bottle is taken, thanks to the label paper and tactile processing. The goal is to communicate a fresh and youthful, light-hearted and immediate design suitable for a young audience looking for a quality wine with an intriguing appeal.
Cov Tswv Cuab Pab: Art direction: Giovanni Murgia
Designer: Giovanni Murgia
3D render and mockup: Giovanni Murgia
Print: Juliagraf SpA