Super Leg Kev Ua Hnab Ntim Khoom Noj Me by Chen Wang

Super Leg Kev Ua Hnab Ntim Khoom Noj Me by Chen Wang is a highly esteemed winner of the very prestigious 2021 A' Design Award Hlau in Tsim Ntim Khoom Competition Category.

HlauNtim Khoom· 2021

Super Leg Kev Ua Hnab Ntim Khoom Noj Me

by Chen Wang

Client: Three Squirrels

A' Design Award Hlau Winner in Ntim Khoom Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Super Leg Kev Ua Hnab Ntim Khoom Noj Me

Super Leg yog ib lub hnab ntim khoom noj me uas tsim los rau ib lub npe khoom noj Suav teb. Lub hnab qhia lub cim ntawm lub npe khoom, ib tug nas hu ua Xiaojian, pw saum ib ceg qaib loj thiab tabtom noj khoom noj ua kev zoo siab thaum nws cev khaub ncaws raug khaws cia ntawm ib lub shelf. Daim duab qhia yog muaj lub tswv yim los ntawm ib zaj cartoon uas ib tug nas nyiag cheese thiab raug ib tug miv ntes tau. Feem ntawm ceg qaib uas zoo li raug kaus kaus ntawm hniav ua ib lub qhov rai, yog li ntawd sawvdaws thiaj pom tau cov nqaij sab hauv. Tus qauv tsim no koom lub cim ntawm lub npe nrog cov khoom noj ua ke, thiab pab kom lub hnab ntim khoom tshwm sim tseem ceeb ntawm cov khoom zoo sib xws saum shelf.

The Recognition

About the A' Design Award Hlau

Super Leg Kev Ua Hnab Ntim Khoom Noj Me yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Super Leg Kev Ua Hnab Ntim Khoom Noj Me xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Super Leg Kev Ua Hnab Ntim Khoom Noj Me tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Three Squirrels is a Chinese snack brand, and each of their product packaging has its iconic squirrel image. When designing the packaging of a series of products such as Super Leg, how to combine the brand's mascot （squirrel） with the product, and at the same time stand out from the many similar products on the shelf, is our first consideration in this design.
Inspiration: The design is inspired by the plot in the cartoon "Cat and Mouse" where the mouse steals cheese and is caught by the cat. In this package, the squirrel Xiaojian lay on the huge chicken drumsticks, ecstatically enjoying the food, but unexpectedly the clothes were caught by the shelves. The part of the chicken leg that is torn apart by the teeth is the window of the package, through which you can see the delicious meat inside.

Read the Press Release