Rosa Roxburghii Lub Ntim Tshuaj Yej los ntawm Guangzhou Cheung Ying Design Co., Ltd.

Qhov qauv tsim Rosa Roxburghii Lub Ntim Tshuaj Yej los ntawm Guangzhou Cheung Ying Design Co., Ltd. yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Kub hauv Pawg Sib Tw Tsim Ntim Khoom.

KubNtim Khoom· 2021

Rosa Roxburghii Lub Ntim Tshuaj Yej

los ntawm Guangzhou Cheung Ying Design Co., Ltd.

Tus Neeg Siv: Guangzhou Cheung Ying Design Co., Ltd.

Tus Yeej A' Design Award Kub hauv Pawg Ntim Khoom

27,468

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #111732

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Rosa Roxburghii Lub Ntim Tshuaj Yej

Rosa Roxburghii yog ib qho kev tsim vaj huam sib luag rau ib lub kaus poom dej haus tshuaj yej. Lub thawv ntim yog ib lub kaus poom aluminium uas ntev 65 mm, dav 65 mm thiab siab 95 mm, ntim tau 245 ml. Cov duab kos siv ib daim duab uas kos raws li tus qauv Suav ntawm ib lub vaj tshuaj yej rosa roxburghii, uas qhia txog txoj kev saib xyuas zoo txij thaum cog mus txog rau kev xaiv cov khoom siv. Cov khoom teev tseg raws kev cai Suav thiab tus xim liab uas txhais tau tias muaj hmoo zoo ua rau qhov kev teeb duab. Lub ntim no raug tsim los muab tus cwj pwm meej rau cov khoom thiab qhia txog kev noj qab haus huv, kev ntuj tsim, kev muaj zog thiab kev qub txeeg qub teg.

Qhov Lees Paub

Txog A' Design Award Kub

Rosa Roxburghii Lub Ntim Tshuaj Yej yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Rosa Roxburghii Lub Ntim Tshuaj Yej xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Rosa Roxburghii Lub Ntim Tshuaj Yej ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Due to the lack of personalization of the old packaging of the product which visual communication information is unclear, there is no unique imprint of its own category. Therefore, in order to better communicate with consumers, enhance the local characteristics and charm of rosa roxburghii and tea culture, and convey the new concept of "health, naturalness, vitality, and inheritance", a brand-new appearance design is needed to carry and present the concept and values behind the brand.
Qhov Loj & Ntim: The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
Cov Ntsiab Lus: Rosa Roxburghii,Tea packaging,Traditional Chinese elements,Illustration,Beverage Packaging
Thev Naus Laus Zis Tsim Khoom: The design material is made of aluminum can.
Kev Sib Tw Tsim Qauv: The challenge mainly lies in how to better improve the awareness and competitiveness of rosa roxburghii tea in the consumer market, so as to make it stand out among the competing products. To address this challenge, we have added the healthy and natural attributes of rosa roxburghii tea to the traditional tea culture elements. Through visual creativity and brand integration, we further improved the relationship between the brand and consumers, and brought consumers a more reliable sense of brand trust.
Kev Tshawb Fawb: With the continuous improvement of living standards, people pay more and more attention to the quality of life, and have higher requirements for the aesthetics of packaging design and the charm it shows. Therefore, on the basis of retaining the traditional "tea" cultural characteristics of the product, our design has incorporated modern art elements, which is to interpret the life attitude conveyed by the brand – "returning to original nature, and staying healthy and progressive."
Kev Txhawb Siab: The overall design is based on the Chinese style illustration of rosa roxburghii tea garden, which outlines the rigor from planting to selection of materials that is embedded in the brand, and conveys the essence of the fusion of Chinese tea and rosa roxburghii. The design is also created on the basis of culture inheritance by adopting Chinese auspicious red as the theme color, and with layout incorporated with traditional Chinese elements.
Lub Sij Hawm Ua Hauj Lwm: The project started in April 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
Txheej Txheem Ua Hauj Lwm: With the tea beverage market constantly developing, safety and health have become the major concerns of consumers in their choice of tea beverage. Therefore, in order to create a healthy, natural, and high-quality brand, the illustrations have a creative style combining nature with vitality, echoing with people’s original desire.
Cov Tswv Cuab Pab: Creative Director: Zhiji Dong
Designer: Lu Gu