Liu Fangling Kev Ntim Zaub Qos Pickled los ntawm Pufine Advertising Ltd. Co.

Qhov qauv tsim Liu Fangling Kev Ntim Zaub Qos Pickled los ntawm Pufine Advertising Ltd. Co. yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2021

Liu Fangling Kev Ntim Zaub Qos Pickled

los ntawm Pufine Advertising Ltd. Co.

Tus Neeg Siv: Enshi Shidahao Modern Agricultural Industry Co., Ltd.

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

15,206

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #111775

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Liu Fangling Kev Ntim Zaub Qos Pickled

Liu Fangling yog qhov tsim khoom ntim thawv khoom pub rau zaub qos pickled. Thawv sab nraud muaj duab kos ib zaj dab neeg ntawm niam thiab tus ntxhais cog zaub qos saum roob, ib zaj dab neeg uas txuas cov khoom siv rau cov neeg tsim nws. Thawv sab hauv tsim ua duab zoo li ib lub zaub qos, nco txog thaum rho tus zaub qos tawm hauv av. Thawv ntim sab nraud yog xam los ntawm ntawv, yog li nws tuaj yeem rov siv dua thiab yaj mus ntawm nws tus kheej raws li kev cai xwm txheej. Txhua qhov ntim tau kaw rau hauv ib lub thawv aluminium foil uas hnyav sib, huv thiab yooj yim nqa. Tom qab siv tas, lub thawv tsim ua duab zaub qos tseem siv tau khaws cov khoom me me.

Qhov Lees Paub

Txog A' Design Award Hlau

Liu Fangling Kev Ntim Zaub Qos Pickled yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Liu Fangling Kev Ntim Zaub Qos Pickled xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Liu Fangling Kev Ntim Zaub Qos Pickled tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Illustrated the scene of a young mother and her daughter planting radishes in the mountains, so as to close the intimacy between the product and female consumers. The inner box adopts the shape of radish, which reminds us of the scene of radish being pulled up from the ground, enhancing the natural, healthy and interesting experience of the product and enhancing the sense of quality.
Qhov Loj & Ntim: 100 mlx6 pot; Outer box size: 350X140X65mm
Cov Ntsiab Lus: Gift box, packaging, food, pickles, natural, healthy, quality, radish.
Thev Naus Laus Zis Tsim Khoom: The packaging material of this product is made of paper material, which is conducive to natural degradation and recycling. The inner packing container is made of aluminum foil. Compared with the traditional similar packaging, it is hygienic, light, easy to carry, and reduces the cost of transportation and logistics. It is not easy to be damaged. Individual packaging of small size effectively avoids product deterioration and unnecessary waste.
Kev Sib Tw Tsim Qauv: The biggest challenge is to explore the differences between similar products, to explore the entrepreneurial stories behind the founders, to explore the source of creativity, and to turn a very traditional and ordinary food into a gift of ingenuity.
Kev Tshawb Fawb: Pickled radish is a very traditional farm food, which is generally sold in vegetable farms, delis, mom-and-pop stores and other channels. Many of the same products are cheap, unhygienic and lack a sense of quality. Therefore, we hope to break through the current situation of the industry through new packaging design, improve the quality of products, so that more similar products find new breakthroughs and directions.
Kev Txhawb Siab: The founder of the product and her daughter have been sticking to the making of pickled radishes in the mountain and become the "watchmen of the yamada". So the creative inspiration for the packaging design comes from the beautiful image of the mother and daughter planting and making radishes in the mountains.
Lub Sij Hawm Ua Hauj Lwm: Completed in 2018

1. In 2019, the sales of this product exceeded 10 million yuan a year, increasing by more than 2 times in the same period.

2. 2019 The brand was interviewed and reported by China Central Television.

3. 2019 Won the silver Award of "Hubei Geographical Indication Product Competition".

4. "The Most Popular Project" of the entrepreneurship and Innovation Competition for employees in the second "Workmate Cup" of Hubei Province in 2019

5. 2019 finalists in the National Crowdfunding Poverty Alleviation Competition
Txheej Txheem Ua Hauj Lwm: Women are the main buyers and consumers of this product. 1. It is easier to narrow the distance with female users by illustrating the scene of young mother and daughter planting radishes. 2. The radish shaped inner box is natural and lovely, which is very intuitive to form a relationship with the product, and can stand out more effectively and spread more effectively. 3, after using the product, the radish box can be used as a small decoration, but also can store small items.
Cov Tswv Cuab Pab: Designer: Gui Dani;
Illustrator：LI AN；
Creative Director: Zhang Yanhui;
Customer Service Director: Zhou Xiaoli,
Animation Picture: Wang Kai