Ecological Journey Thawj Txoj Haujlwm: Lub Thawv Khoom Plig los ntawm Pufine Advertising Ltd. Co.

Qhov qauv tsim Ecological Journey Thawj Txoj Haujlwm: Lub Thawv Khoom Plig los ntawm Pufine Advertising Ltd. Co. yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2021

Ecological Journey Thawj Txoj Haujlwm: Lub Thawv Khoom Plig

los ntawm Pufine Advertising Ltd. Co.

Tus Neeg Siv: Wuhan Little Bee Food Co., Ltd.

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

28,020

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #111804

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Ecological Journey Thawj Txoj Haujlwm: Lub Thawv Khoom Plig

Kev Mus Ncig Ib Puag Ncig yog ib lub thawv khoom plig rau zib ntab thiab tshuaj yej uas tsim hauv zos. Cov qauv tsim qhia txog cov duab ntuj tsim uas kos nrog cov cwj ntoo mas, suav nrog cov tsiaj hauv zos thiab cov chaw zoo nkauj. Txhua sab ntawm lub thawv muaj ib daim duab tiav, yog li ntawd cov thawv tuaj yeem saib ib leeg lossis muab tso ua ke ua daim duab loj dua. Cov npog yog tsim los ntawm nyom thiab ntawv ntoo uas muaj cov nyias me me, lub cev yog tsim los ntawm ntawv carpet kub, thiab cov thawv muab khi nrog hlua ntawv. Muaj ib daim npav suav nrog, muaj ib daim duab rau sab pem hauv ntej thiab cov kab screen rau sab nraum qab rau kev kos duab dawb.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Ecological Journey Thawj Txoj Haujlwm: Lub Thawv Khoom Plig yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Ecological Journey Thawj Txoj Haujlwm: Lub Thawv Khoom Plig xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Ecological Journey Thawj Txoj Haujlwm: Lub Thawv Khoom Plig yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This is a collection of locally produced honey and tea. 1. Integrated local treasured animals and scenic spots, painted three series of natural ecological scenes with rough wooden brushes to improve product quality and on-site experience. 2. Each side of packaging is a complete picture, which can be combined independently or mutually to increase the visual experience and sales combination. 3. Fixed with twine in combination to reflect product features and reduce packaging cost.
Qhov Loj & Ntim: Length:240mm, width:80mm, height:140mm
Cov Ntsiab Lus: Gift box, package, honey, flower, tea, nature, Shennongjia, animal, culture
Thev Naus Laus Zis Tsim Khoom: The upper and lower covers of the packaging materials are made of ringed grass and wood paper with a slightly rough texture, the box body is made of golden carpet paper, and the lacing is made of paper cord, which is consistent with the natural, plain and environmental characteristics of the original ecological products.
Kev Sib Tw Tsim Qauv: 1. Creatively, according to the characteristics of products, local nature, culture and product characteristics should be fully explored. 2. Combined with the sales environment, studied the display and display of products and the visual changes of different serialized combinations. 3. Considering the packaging cost in terms of packaging structure, add a booth in the box to reduce the loss of mailing and carrying.
Kev Tshawb Fawb: The package is sold in local tourist stores and distributed as a local signature product. Therefore, in terms of design, 1. Consider how to combine local natural resources and use expressive methods and materials to reflect product characteristics. 2. Study display effects and combination changes in display and sales process to improve sales. Study the interaction and communication with consumers combined with the theme of nature conservation.
Kev Txhawb Siab: Shennongjia is a world famous natural ecological reserve. Rare plants and endangered animals under state first class protection thrive here. They are the guardians of this place. Good ecological environment has created the local tourism industry and featured products. The creation is inspired by nature. It is hoped that people will pay more attention to nature and agricultural products protection when they travel and buy products. Everyone is the "patron saint" of the natural home.
Lub Sij Hawm Ua Hauj Lwm: The project began in September 2019 and will be completed in December 2019
Txheej Txheem Ua Hauj Lwm: 1. The design of the product combines the local nature, culture and tourist attractions, as well as the characteristics and themes of the product itself, to enhance the consumer experience.
2. Visual changes brought by different images and packaging combinations can promote sales interaction.
3. The product is attached with a card, the front side can be used as a decorative painting display, the back side is a line screen, you can doodle at will, increase the experience of participation.
Cov Tswv Cuab Pab: Designer: xiang shasha;
Creative Director: Zhang Yanhui;
illustration: Tong Meng
Customer Service Director: Zhou Xiaoli