Zhanggong Times Kev Pleev Ntim Cawv los ntawm Wen Liu

Qhov qauv tsim Zhanggong Times Kev Pleev Ntim Cawv los ntawm Wen Liu yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2021

Zhanggong Times Kev Pleev Ntim Cawv

los ntawm Wen Liu

Tus Neeg Siv: Jiangxi Zhanggong Liquor Co., Ltd

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

16,802

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #112289

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Zhanggong Times Kev Pleev Ntim Cawv

Zhanggong Sijes yog qhov tsim qauv ntim rau Baijiu (cawv Suav) tsim tawm hauv lub xeev Jiangxi, tebchaws Suav teb. Lub raj mis tsim los ntawm av qab zib (ceramic) nrog kev hlawv kub ua kom zoo nkauj. Sab nraud ntawm lub thawv siv ntawv muaj kab txoos, thiab lub cim tseem ceeb (logo) muab tso rau saum daim hlau. Tus qauv tsim tau txais kev txhawb siab los ntawm Ganzhou, uas paub tias yog qhov chaw yug los ntawm kab lig kev cai liab (red culture). Xim liab siv los ua cim txhais tswv yim thiab muab koom nrog cov duab pab. Ib daim duab kos ua ntsiag to qhia txog cov ntsiab lus thaj chaw thiab keeb kwm, suav nrog Tus Dej Gan. Lub thawv ntim muaj qhov ntev dav siab yog 160 x 120 x 330 millimeters.

Qhov Lees Paub

Txog A' Design Award Hlau

Zhanggong Times Kev Pleev Ntim Cawv yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Zhanggong Times Kev Pleev Ntim Cawv xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Zhanggong Times Kev Pleev Ntim Cawv tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Zhanggong decides to create a good Baijiu based on Gan-flavor which truly represents Jiangxi province, also determines to dedicate it to the world, by naming it after the great "time". This is not only the mission and spirit of Zhanggong, but also the origin of "Zhanggong Times".
Qhov Loj & Ntim: 160mm*120mm*330mm
Cov Ntsiab Lus: crafts, Baijiu, spirit, packaging, art, Zhanggong, cellar
Thev Naus Laus Zis Tsim Khoom: Adopting special craftsmanship with goffered paper on the front of the package, and a metal plate for the main logo. For the material of bottle is made of ceramic with decorating firing.
Kev Sib Tw Tsim Qauv: "Zhanggong Times" originates from Jiangxi province which full of fertile soil and red culture. In order to express the association between Jiangxi and the product. Visually, from the color to the bottle body, it is necessary to have a strong visual memory point. In response to this problem, red is definitely not traditional red when it is presented, but a symbolic combination of colors and auxiliary graphics. Also by extracting illustration elements of Jiangxi's geographical, historical and cultural symbols to evoke empathy from customers.
Kev Tshawb Fawb: In the early morning of August 1, 1927, a gunshot broke the silence of Nanchang City, which fired the first shot of the Chinese revolution.It represents the establishment of Chinese first revolutionary army.Since then, the People’s Liberation Army has become the guardian of the Chinese nation, guarding them to usher in great era of today. On the occasion of the Army Day on August 1, 2020, considering from the future sustainability of the company to the product gradient ductility, designers have designed this commemorative Baijiu with epoch-making significance. The final design extracts concrete colors and symbols from abstract document elements which expresses the genes of the brand and historical symbols.
Kev Txhawb Siab: Ganzhou, once a shining red medal inlaid on the People Republic of China，also a spiritual totem of historical time. Designers create the "time medal" under this inspiration. Color is an abstract symbol of an era. So, designers take the birthplace of red culture as the inspiration, by reinterpreting red to pay tribute to both time and its witnesses and participants. In order to highlight the regional characteristics of the ZHANGGONG TIMES, we have drawn a quiet and beautiful illustration.
Lub Sij Hawm Ua Hauj Lwm: The project started in May 2020 and finished in August 2020 in Shenzhen.
Txheej Txheem Ua Hauj Lwm: Designers care about the future development of the brand, so they re-push the vision back to Jiangxi. During those hard years, people provided fertile soil and space for the country selflessly only wishing for peaceful future. Through auxiliary elements, the mother river of Jiangxi-the Gan River, and the red homeland-Ruijin, it can carry the mark of history. In terms of product presentation, it was directly named "Zhanggong Times" to become an easy-to-remember brand, and also to explore the meaning behind the times.
Cov Tswv Cuab Pab: Designer:Wen Liu, Designer:Yong Deng and Designer:Weijie Kang
Kev Qhuas Duab: Image #1: Creator Wen Liu, Zhanggong Times, 2020.
Image #1: Creator Yong Deng, Zhanggong Times, 2020.
Image #1: Creator Weijie Kang, Zhanggong Times, 2020.
Image #1: Photographer Li Chen, Zhanggong Times, 2020.