Target Kev Sib Tw Thiab Kev Muag Khoom Txhawb Nqa by Ralf Kauffmann is a highly esteemed winner of the very prestigious 2021 A' Design Award Nyiaj in Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus Competition Category.
NyiajKev Tshaj Tawm· 2021
Target Kev Sib Tw Thiab Kev Muag Khoom Txhawb Nqa
Client: Brainartist GmbH
A' Design Award Nyiaj Winner in Kev Tshaj Tawm Category
Verified Award Winner
Verify Award Status for #112715The Design
About Target Kev Sib Tw Thiab Kev Muag Khoom Txhawb Nqa
Xyoo 2020, Brainartist tau tshaj tawm kev tshaj tawm xov xwm sib tw rau cov neeg siv khoom Steitz Secura kom tau txais cov neeg siv khoom tshiab: nrog cov lus sib txawv ntawm tus kheej raws li phiaj xwm phiaj xwm phiaj xwm ze li sai tau rau lub rooj vag ntawm cov neeg siv khoom muaj peev xwm thiab xa ib tus neeg xa ntawv nrog cov khau sib xws los ntawm kev sau tam sim no. Tus neeg tau txais kev pab tau txais cov khoom sib xws thaum nws teem caij nrog lub zog muag khoom. Lub hom phiaj ntawm kev sib tw yog mus rau theem Steitz Secura thiab lub tuam txhab "kev sib tw" ua ib khub zoo meej. Brainartist tsim qhov kev sib tw ua tiav zoo heev.
The Recognition
About the A' Design Award Nyiaj
Target Kev Sib Tw Thiab Kev Muag Khoom Txhawb Nqa yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Target Kev Sib Tw Thiab Kev Muag Khoom Txhawb Nqa xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Target Kev Sib Tw Thiab Kev Muag Khoom Txhawb Nqa yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- STEITZ SECURA, a manufacturer of safety and work shoes, had the goal of repositioning the brand appearance in the market. The new appearance was to be eye-catching, challenging and unusual for the sector and the competition. The unmistakable statement of wanting "the best" reflects the promise to customers to expect only "the best". The revision of communication in all areas, from online, social media, B2B, trade fair and POS defines the new attitude of STEITZ.
- Tags
- Target Campain, Out of home, Mailing, Campaing design, strategy
- Inspiration
- in a spiral of the typical contrasting images of boxers etc. who, however, pay high respect to each other and acknowledge each other's performance
- Patents
- Declaration of agreement
MarcWolter
Mail: marc.wolter@steitzsecura.com
Phone: +49 6352 / 4002 - 166
Date: 20.10.2020
We, Louis Steitz Secura GmbH + Co. KG , give our advertising agency, BRAINARTIST GmbH,
permission to submit our joint marketing campaign for an award announcement. We have been
informed about the award submission and support this project. We also grant permission to
use the model illustrations.
is in Documents. - Image Credits
- Copyright by Louis STEITZ SECURA
GmbH + Co. KG
Vorstadt 40
67292 Kirchheimbolanden
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