Boo Primary Function: Ntim Khoom Ntxuav los ntawm Evgeniya Abramova

Qhov qauv tsim Boo Primary Function: Ntim Khoom Ntxuav los ntawm Evgeniya Abramova yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2021

Boo Primary Function: Ntim Khoom Ntxuav

los ntawm Evgeniya Abramova

Tus Neeg Siv: Boo

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

26,882

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #114004

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Boo Primary Function: Ntim Khoom Ntxuav

Boo yog ib qho kev tsim ntim khoom rau ib pab pawg khoom ntxuav uas npaj rau tsev neeg uas muaj menyuam yaus. Cov khoom no muaj xws li ib qho gel ntxuav twj tais diav thiab khoom ua si ntawm menyuam uas muaj chamomile extract, ib qho gel ntxuav pem teb uas muaj aloe vera extract thiab ib qho spray ntxuav chav dej uas muaj tea tree extract. Cov khoom no yog tsim los ntawm cov khoom ntuj tsim tseg xwb, tsis muaj xim thiab tsw qab. Txhua lub raj yas muab lo ntawv shrink sleeve label uas muaj xim tsis ntsuab heev. Cov duab kab mob me me tshwm sim rau ntawm cov ntawv lo, thiab txhua qhov khoom qhia txog ib hom kab mob me sib txawv. Cov chaw pom tseeb ntawm lub raj qhia tias cov kab mob raug so kom huv.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Boo Primary Function: Ntim Khoom Ntxuav yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Boo Primary Function: Ntim Khoom Ntxuav xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Boo Primary Function: Ntim Khoom Ntxuav yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This line of disinfectants will repel germs. Pale colors on the packaging create the illusion of killing germs by revealing the clear part of the safety information bottle. Each product in this line has a unique microbial design because different microbes live on different surfaces. This playful design element indicates that the products are from the nursery category. A line of universal cleaning products based on natural ingredients, without dyes and fragrances, safe for children. Universal gel for washing children's dishes and toys based on chamomile extract. Gel for cleaning floors based on aloe vera extract. Spray for cleaning bathrooms and toilets with tea tree extract. BOO and germs are washed off the surface.
Qhov Loj & Ntim: Gel for washing children's dishes and toys: width 85 mm x depth 85 mm x height 238 mm
Gel for washing floors: width 118 mm x depth 50 mm x height 285 mm
Spray for cleaning bathrooms and toilets: width 75 mm x depth 75 mm x height 335 mm
Cov Ntsiab Lus: packaging, baby, babyfriendly, ecofriendly, branding, cleaning, disinfection, concept, graphic design, illustration
Thev Naus Laus Zis Tsim Khoom: Consumer packaging format: bottle
Consumer substrate / Material: plastic
Label: Shrink Sleeve
Kev Sib Tw Tsim Qauv: The most difficult part of design creation was to show that the product is from the children's category, but it is nor for use by children. The target audience of the line is parents, but the products are for children's clothes. These two problems were solved by illustration of funny germs on the one hand, but calm colors on the other.
Kev Tshawb Fawb: In the course of work on this project, a study was carried out: an analysis of the packaging design of similar products in the category and a survey of parents of newborns in order to find out the criteria by which they choose products for washing children's dishes and cleaning the house. The most important for them were: safe composition, odorless, naturalness and versatility. For example, for washing fruits and vegetables with dishwashing detergent. The understanding of the parents appeared: the desire to protect their child from all potential risks in the world. This is how the line of versatile herbal extracts was born. And the concept of a clean line that erases harmful germs, expelling them with the word Boo. This line runs inseparably through each packaging.
Kev Txhawb Siab: The project was created as a semester course project in packaging design while studying at the British Higher School of Art and Design. There was a topic: packaging of children's detergents, laundry and dishwashing products, safe for children from 0 to 18 months. Before creating the design, a survey of products from a similar category and target audience was carried out. The design decision came from this survey. There is a need for a cleaning agent that is aggressive to dirt and germs, but safe for use with children. The rules for caring for the baby are strict: the first few months around the baby should be clean and safe. Children love to touch everything and put their fingers in their mouths. Therefore, they are easily exposed to harmful microbes and bacteria. At the same time, the child's immunity is not strong enough to withstand such a danger.
Lub Sij Hawm Ua Hauj Lwm: The project was made while studying at the British Higher School of Art and Design. The project began in October 2019 and ended in December 2019 in Moscow/Russia and was first published on Behance in April 2020.
Txheej Txheem Ua Hauj Lwm: The packaging design concept of the clean line for erasing germs clearly illustrates that the child’s toys and the rest will be disinfected effectively. This effect is also enhanced by the product transparency, that shows its naturalness, purity and the absence of unnecessary chemicals. Using this product line the parents will feel safe about their child.
Cov Patent: Copyrights belong to Evgeniya Abramova, 2019
Cov Tswv Cuab Pab: Curator, Tutor: Leonid Slavin
Tutor: Evgeniy Razumov
Art Director, Designer: Evgeniya Abramova
3D Visualization: Dmitriy Saveliev
3D Visualization: Pavel Gubin
Music: Vasily Filipkin
Kev Qhuas Duab: Art Director, Designer: Evgeniya Abramova
3D Visualization: Pavel Gubin and Dmitriy Saveliev
Music: Vasily Filipkin