Green Boat Song Ntim los ntawm Evan Chen and Ziming Guo

Qhov qauv tsim Green Boat Song Ntim los ntawm Evan Chen and Ziming Guo yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2021

Green Boat Song Ntim

los ntawm Evan Chen and Ziming Guo

Tus Neeg Siv: Lascaux Design Institute Inc.

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

26,083

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #114998

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Green Boat Song Ntim

Lub ntim yog rau cov khoom ua liaj ua teb. Nws siv Klein xiav nyob rau hauv ib cheeb tsam loj los tsim cov chaw ua haujlwm, muaj kev cuam tshuam cov khoom zoo thiab hais txog lub hom phiaj ntawm cov organic. Nws lub cev tseem ceeb txais cov ntawv txiav ntoo zoo nkauj, piav qhia txog kev loj hlob ntawm hens thiab chaw yug me nyuam. Surrounding vines thiab paj coj ib qho kev nkag siab ntawm xwm thiab purity. Cov txheej txheem ntawm cov ntaub ntawv cov khoom enriches cov duab cov ntsiab lus, thiab tib lub sij hawm, nws kuj muab qhov chaw txaus ua pa.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Green Boat Song Ntim yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Green Boat Song Ntim xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Green Boat Song Ntim yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: A farmer in Pingdingshan, a beautiful town in Henan province, China, raises a flock of chickens that live happily in nature. Unlike caged chickens, chickens raised here bask in the morning sun, drink mountain springs and eat organic grains as humans do, and the soil is rich in minerals. So chicken and eggs are in good conditions and very safe to eat.
Qhov Loj & Ntim: Green Boat Song Egg packaging is made from natural recyclable corrugated material (packaging size is 345mm*280mm*70mm), which is consistent with natural and organic egg products and reduces the pressure on the environment.
Cov Ntsiab Lus: logo,packaging,illustrations,graphics,aggs,Lascaux Design,Chicken
Thev Naus Laus Zis Tsim Khoom: We use spot colour printing on the surface of the natural recycled corrugated paper and use embossing and hot stamping processes for the words "Certified Organic" to allow the consumer to feel the undulations on the surface of the box when they hold the product, expressing the "thickness" and "quality" of the product.
Kev Sib Tw Tsim Qauv: The image for this packaging design uses a sketchy expression to depict the chicken, the environment and more. In the year 2020 in China, there is still a lot of poor quality, unattractive packaging on the market, and this solution is an attempt to adapt to the Chinese consumer market, but it seems to be working well so far.
Kev Tshawb Fawb: At the beginning of 2020, the farmer approached us and offered us to help with the design, but delayed working together because he could not afford our higher design fees. By September, we were so moved by the client's sincerity and his dedication to making the product that we agreed to pay us for the design along with the eggs, and the collaboration began. We are also willing to work with these clients who work from the heart, because we work with the same heart.
Kev Txhawb Siab: We have depicted a fat hen incubating her eggs on a beautiful flat-topped hill, and a canopy of vines and flowers surrounded her. Behind the hen is a beautiful green field, a scene of the nature in which they live, distinguishing the hens from caged chickens. The quality of the water, the organic grains raised in farm and the mineral-rich living soil are also illustrated in picture. This gives the consumer a more direct insight into the excellent quality of the eggs.
Lub Sij Hawm Ua Hauj Lwm: The project started with Suzhou in November 2020.
Txheej Txheem Ua Hauj Lwm: The box is made of an "aeroplane box" and when the user opens the lid, 5 rows of 6 rows of eggs are presented to the user. The interior is made of pearl sponge to ensure the safety of each egg while looking safe.
Cov Tswv Cuab Pab: Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
Fan Zhang
Jiayi Jiang
Min Fang