Time Primary Function: Ntim Yias Ntxuav Ntsej Muag by Jie Yang

Time Primary Function: Ntim Yias Ntxuav Ntsej Muag by Jie Yang is a highly esteemed winner of the very prestigious 2021 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2021

Time Primary Function: Ntim Yias Ntxuav Ntsej Muag

by Jie Yang

Client: Decelent

A' Design Award Nyiaj Winner in Ntim Khoom Category

22,124

Verified Award Winner

Verify Award Status for #116676

View at A' Design Award Press Release Award Badge

Colors

The Design

About Time Primary Function: Ntim Yias Ntxuav Ntsej Muag

Book Text: Time yog ib qho kev tsim ntim yias uas raug tsim los rau ib daim npog ntsej muag ua kom cev nqaij mos nyoos. Lub thawv qhib zoo li ib phau ntawv, yog li ntawd cov nplooj ntawv thiaj tig tau txij thawj nplooj mus rau nplooj kawg. Cov duab kos siv ib tug tsiaj dej los ntawm cov dab neeg qub qub ntawm Suav teb thiab cov xim uas muab los ntawm cov duab kos phab ntsa Dunhuang. Cov ntim sab nrauv ntev 200 mm, dav 110 mm thiab tuab 50 mm. Siv cov ntawv uas lwj tau ua cov khoom tseem ceeb. Ib qho kev kho UV ci ntsa iab thiab kev nias ua duab dov dov ntxiv qhov sib txawv rau lub keeb tsaus. Qhov kev tsim no txuas cov kab lis kev cai qub nrog rau ib lub npe khoom pleev tshiab.

The Recognition

About the A' Design Award Nyiaj

Time Primary Function: Ntim Yias Ntxuav Ntsej Muag yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Time Primary Function: Ntim Yias Ntxuav Ntsej Muag xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Time Primary Function: Ntim Yias Ntxuav Ntsej Muag yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: First of all, the designer integrates the book creativity into the packaging, which means that reading this book from beginning to end is like growing from youth to old. While our appearance changes, our inner beauty is gained.
Secondly, this case is a moisturizing facial mask specially designed for women.
The designer applies the ancient Chinese mythological story of the water beast as a creative element and the Dunhuang mural colors from thousands of years ago marking the friendly exchanges between China and the world on the Silk Road to empower the culture value of this product.
Dimensions & Packaging: The outer package is 50 mm thick, 200 mm long and 110 mm wide.
Tags: Ancient myths, Dunhuang murals, innovative expression of open box of books, connotative beauty
Production Technology: The choice of materials is mainly made of degradable environmental protection paper, which emphasizes the harmonious coexistence of human and environment.
Design Challenge: This package takes black as the base color, the picture color will be affected, not bright enough, it is difficult to open the picture space sense. Finally, the picture is treated with UV brightening technology to make the whole picture bright, and repeated bumping is used to enhance the sense of hierarchy of the picture.
Research: This design is an upgrade case. Customers hope that the new scheme will have more China cultural connotations, and better display the gorgeous packaging, which is different from the packaging techniques used in the market.
After in-depth research, we find that consumers are more willing to spend on novelty and culture. Therefore, we decided to make some innovations: we will browse the form of books as a way of opening and closing the mask, and integrate the color art of Dunhuang murals to recreate the product
Inspiration: The design inspiration comes from books. As life is like a book. Reading this book from beginning to end is like growing from youth to old. While our appearance changes, our inner beauty is gained.
Applying the ancient Chinese mythological story of the water beast as a creative element and the Dunhuang mural colors from thousands of years ago marking the friendly exchanges between China and the world on the Silk Road to empower the culture value of this product.
This work not only shows the long history of human art and cultural heritage but also brings consumers to contemplation on the life.
Project Duration: The project started in July 2020 and completed in September 2020.
Designed, proofed and manufactured in Shenzhen.
Operation Flow: The designer integrates traditional culture with modern fashion to this brand-new cosmetics brand. This is the original intention of our mask. Through the study of history and ancient art, the designer uses a new way to manifest the classic and modern.
Team Members: JieYang