Prow Thai Kev Tsim Hom Lag Luam thiab Ntim Khoom by Piti Amornlertwattana

Prow Thai Kev Tsim Hom Lag Luam thiab Ntim Khoom by Piti Amornlertwattana is a highly esteemed winner of the very prestigious 2021 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2021

Prow Thai Kev Tsim Hom Lag Luam thiab Ntim Khoom

by Piti Amornlertwattana

Client: Prow Thai

A' Design Award Nyiaj Winner in Ntim Khoom Category

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Colors

The Design

About Prow Thai Kev Tsim Hom Lag Luam thiab Ntim Khoom

Txoj kev tsim no lub hom phiaj yog los tsim ib daim duab tshiab thiab niaj hnub rau Prow Thai, ib hom roj txiv maj phaub ntshiab thiab khoom pleev ntsej muag tsim los ntawm cov neeg ua liaj ua teb nyob rau yav qab teb Thaib teb. Txhawb los ntawm daim ntawv ntuj tsim ntawm txiv maj phaub, lub ntim muaj cov qauv xim dots thiab xim ci ntsa iab uas qhia txog kev txawj ua tes hauj lwm thiab lub zog tom qab cov khoom. Tag nrho lub suab dawb, nco txog nqaij txiv maj phaub, yog lub cim ntawm kev huv, kev huv si, thiab tej yam ntuj tsim ntawm hom lag luam no.

The Recognition

About the A' Design Award Nyiaj

Prow Thai Kev Tsim Hom Lag Luam thiab Ntim Khoom yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Prow Thai Kev Tsim Hom Lag Luam thiab Ntim Khoom xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Prow Thai Kev Tsim Hom Lag Luam thiab Ntim Khoom yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer conception to design the Prow Thai to look like a handcrafted product with meticulousness and have a feeling of hand-made work, but the packaging must have a standard and can be sold abroad and online market. Therefore, the logo was designed to look simple and clean by using only logotype and packaging using a circular shape of a coconut, painted in color painting to make a dot graphic element, and divide the color group to separate products into categories. The background is used as the off-white of coconut meat to represent the cleanliness of cosmetic products.
Dimensions & Packaging: Oil Height 230 mm x Diameter 110 mm, Lotion Height 130 mm x Diameter 65 mm
Tags: branding, packaging, virgin coconut oil, cosmetic, lotion
Production Technology: Bottle Material: Glass, PET Label: Sticker matte paper, offset printing
Design Challenge: It is a project between the Thai government, entrepreneur, and designer and has a relatively short-term period to work. As for entrepreneurs, they lack experience and understanding of the design process. The designer must use the information to convince entrepreneurs to understand and to stick to their plans.
Research: Prow Thai is a traditional virgin coconut oil that was originally in the small southern provinces of Thailand, and they wanted to expand the market to foreign countries and online. But they lacked an understanding of the design and limited production plants. The designer was assigned to develop the brand image, redesign the packaging. After researching, it was found that the product is a quality organic goods that can only be obtained from parts of the South in Thailand. The designer decided to make the brand image more international but still look like a handcrafted product.
Inspiration: Prow Thai is a virgin coconut oil and cosmetics brand made from coconut oil, which are organic and indigenous products that require expertise and specialized knowledge from southern Thailand. The designer has to design a new brand also a packaging design and inspired by the form of the coconut and the beauty of the sea of southern regions of Thailand.
Project Duration: The project Started in March 2020 and finished in June 2020 in Bangkok Thailand.
Operation Flow: The designer focuses on simplicity and cleanliness to communicate the image of organic products but adds the dot painting pattern is inspired by coconut shape to get the feeling of local handicraft.
Image Credits: Images #1-#4: Piti Amornlertwattana
Image #5: Image by www.freepik.com, www.pexels.com