Qhov qauv tsim Don't Lose Your Biculutural Primary Function: Kev Sib Koom Ua Ke Tshaj Tawm Xov Xwm los ntawm Yingbo Qiao yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus.
NyiajKev Tshaj Tawm· 2021
Don't Lose Your Biculutural Primary Function: Kev Sib Koom Ua Ke Tshaj Tawm Xov Xwm
los ntawm Yingbo Qiao
Tus Neeg Siv: Sparrow Creative Lab
Tus Yeej A' Design Award Nyiaj hauv Pawg Kev Tshaj Tawm
Tus Yeej Khoom Plig Tau Txheeb Xyuas
Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #117832Qhov Tsim
Txog Don't Lose Your Biculutural Primary Function: Kev Sib Koom Ua Ke Tshaj Tawm Xov Xwm
Book Text: Don't Lose Your Bicultural yog ib qho kev sib koom ua ke tshaj tawm xov xwm uas tsim los rau ib qho kev pab cuam TV channel ntawm haiv neeg. Qhov kev tshaj tawm no muaj yim daim ntawv tshaj tawm, thiab txhua lub npe raug sau ua ntau hom lus sib txawv: Portuguese, Suav, Arabic, Russian, Nyij Pooj, Fab Kis, Italian thiab Hindi. Cov duab siv pixel art thiab tsim los ncig lub TV test pattern, uas hais txog lub sijhawm ntawm kev poob. Cov cim ntawm cov teb chaws koom nrog raug muab sib txuas los tsim ib daim duab sib koom ua ke thiab muaj ntau haiv neeg. Lub hom phiaj yog los txhawb cov zej zog neeg tsiv teb tsaws chaw kom khaws lawv cov lus thiab lawv cov qub txeeg qub teg.
Qhov Lees Paub
Txog A' Design Award Nyiaj
Don't Lose Your Biculutural Primary Function: Kev Sib Koom Ua Ke Tshaj Tawm Xov Xwm yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Don't Lose Your Biculutural Primary Function: Kev Sib Koom Ua Ke Tshaj Tawm Xov Xwm xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Don't Lose Your Biculutural Primary Function: Kev Sib Koom Ua Ke Tshaj Tawm Xov Xwm yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.
Tom Qab Qhov Tsim
Pob Xov Xwm
Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.
- Yam Tshwj Xeeb
- To leverage Xfinity Ethnic Channel’s patented brand promise of multicultural provider by showing it in dramatic fashion, rather than just saying it in a straightforward way. To further reinforce the theme the solution was built around fully embracing the TV test pattern which alludes to the moment of “loss”. Its ties Ethnic channels including Brazil, China, France, Italy, Japan, India, Russia, middle east by connecting the symbols of the participating countries to create a diverse feeling.
- Qhov Loj & Ntim
- The eight posters contain eight different languages in title to interpret the main idea -Don’t lose your bicultural.
- Cov Ntsiab Lus
- Culture diversity, Ethnic Channel, Culture integration,
- Thev Naus Laus Zis Tsim Khoom
- Pixel art in using at the design. Pixel art is a type of digital art that harks back to the early days of computer graphics, where there were only a limited number of pixels on screen, and so any visuals you created looked quite crude and blocky.
- Kev Sib Tw Tsim Qauv
- The loss of language undermines a people's sense of identity and belonging, which uproots the entire community in the end. They may become incorporated into the dominant language and culture that has subsumed them, but they have lost their heritage along the way. Xfinity Ethnic Channel knows how important your languages are.
- Kev Tshawb Fawb
- Cultural loss usually occurs when a smaller group encounters or becomes wrapped up in a larger, more dominant culture.immigrants just learning to speak English, which is what most Americans focus on.One reason for Xfinity Ethnic Channel can save your roots is that English typically replaces the language of one’s immigrant parents and grandparents. As a result, linguistic assimilation sometimes fuels efforts to regain the language and heritage that has been lost.
- Kev Txhawb Siab
- As a pioneer spot, the Bay Area has long been a destination for immigrants from within the United States and abroad, and boasts one of the most diverse populations in the country; Therefore, people who live here all have most commonly understood form of assimilation is that of cultural assimilation. Especially for minorities. they are eager to find a way to maintain their own culture, and need a TV platform like Xfinity Ethnic Channel to help them to achieve their goal of cultural integration.
- Lub Sij Hawm Ua Hauj Lwm
- The project started in November 2020 in San Francisco and finished in January 202.
- Txheej Txheem Ua Hauj Lwm
- Compared with the same period last year, one month after the advertising campaign was launched, channel subscriptions have increased by 25%。
- Cov Tswv Cuab Pab
- Yingbo Qiao
- Kev Qhuas Duab
- Illustration/Creative Director: Yingbo Qiao
Txhawb Nqa
Tshawb Nrhiav Tshaj Designers.org
Tshawb nrhiav cov khoom lag luam, kev pab cuam thiab lub cib fim los ntawm peb cov neeg koom tes tshaj tawm.
Tshawb Nrhiav Ntxiv
Cov Tsim Uas Sib Txheeb
Tshawb nrhiav ntxiv cov tsim uas tau txais khoom plig hauv tib pawg, xaiv raws li qhov zoo.
