BonBonne Nuit Kev Zais Qhov Khoom: Kev Zais Khob Qab Zib by Ka Wai Tsun

BonBonne Nuit Kev Zais Qhov Khoom: Kev Zais Khob Qab Zib by Ka Wai Tsun is a highly esteemed winner of the very prestigious 2021 A' Design Award Hlau in Tsim Ntim Khoom Competition Category.

HlauNtim Khoom· 2021

BonBonne Nuit Kev Zais Qhov Khoom: Kev Zais Khob Qab Zib

by Ka Wai Tsun

Client: Ka Wai (Rae), Tsun

A' Design Award Hlau Winner in Ntim Khoom Category

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Verified Award Winner

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Colors

The Design

About BonBonne Nuit Kev Zais Qhov Khoom: Kev Zais Khob Qab Zib

Ntawv Phau Ntawv: BonBonne Nuit yog ib qho tsim khoom zais rau khob qab zib. Lub npe muab ob lo lus Fabkis los ua ke, bon bon, txhais tau tias khob qab zib, thiab bonne nuit, txhais tau tias hmo zoo (good night). Lub tswv yim caw cov neeg yuav khoom kom saj lawv tus kheej cov npau suav uas lawv paub tias lawv tab tom npau suav (lucid dreams). Cov khoom zais siv ib txoj kev qauv montage uas muab cov yam ntxwv surrealistic los sib koom ua ke. Vim tias cov npau suav no yog qhov neeg tswj tau, zaj dab neeg ntawm txhua lub khoom zais qhia txog ib qho kev xav uas tej zaum neeg feem coob yuav xav tau. Cov npe khoom uas tsim los ntawm lub tswv yim yog npaj los txhawb kom muaj cov duab xav tawm hauv lub siab lub ntsws. Cov khoom zais no muaj peb lub hnab, peb lub thawv me me daim duab voj voog, thiab ob lub thawv duab plaub fab ntev uas muaj tes tuav.

The Recognition

About the A' Design Award Hlau

BonBonne Nuit Kev Zais Qhov Khoom: Kev Zais Khob Qab Zib yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. BonBonne Nuit Kev Zais Qhov Khoom: Kev Zais Khob Qab Zib xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. BonBonne Nuit Kev Zais Qhov Khoom: Kev Zais Khob Qab Zib tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
Dimensions & Packaging: Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each
Tags: Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
Production Technology: To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
Design Challenge: The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
Research: During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
Inspiration: There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
Project Duration: BonBonne Nuit was created and finished in March 2020 in Vancouver.
Operation Flow: Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
Patents: Copyrights belong to Ka Wai (Rae) Tsun, 2020.