Mijia Toothbrush Kev Ntim Khoom by Xiaomi

Mijia Toothbrush Kev Ntim Khoom by Xiaomi is a highly esteemed winner of the very prestigious 2021 A' Design Award Hlau in Tsim Ntim Khoom Competition Category.

HlauNtim Khoom· 2021

Mijia Toothbrush Kev Ntim Khoom

by Xiaomi

Client: Xiaomi

A' Design Award Hlau Winner in Ntim Khoom Category

14,148

Verified Award Winner

Verify Award Status for #118728

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mijia Toothbrush Kev Ntim Khoom

Mijia Twj Ntxuav Hniav yog lub thawv khoom pub muab tsim los rau ib pluas twj ntxuav hniav siv fais fab. Lub thawv sab nraud muaj daim duab thiab xim raws li lub khoom nyob sab hauv. Ib qho pom tsheej xiav lig lig npog saum nqaij thawv thiab rov ua tej kab mos mos zoo li lub twj ntxuav hniav. Ob kab ultraviolet siab raug luam rau saum daim duab kom muaj kev tob thiab ua kom pom tseeb txog kev tsim khoom haujlwm zoo nkauj. Xim xiav lig sib xws nrog lub khoom, yog li lub thawv thiaj pom zoo sib xws ua ke. Daim duab pom tawm ua rau nqaij thawv muaj peb sab ntxiv thiab pab kom pluas khoom pub no pom tseeb thaum muag hauv khw.

The Recognition

About the A' Design Award Hlau

Mijia Toothbrush Kev Ntim Khoom yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Mijia Toothbrush Kev Ntim Khoom xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Mijia Toothbrush Kev Ntim Khoom tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For this electric toothbrush gift box, the outer box design of the packaging is inspired by the appearance of the product. The packaging design uses a light blue bas-relief to highlight the elegant industrial design.
Dimensions & Packaging: Width252mm x Depth43.5mm x Height241mm
Tags: packaging, toothbrush, blue, bas relief, electrionic
Production Technology: The surface of the package uses a blue bas relief technology, plus two high UV lines to emphasize the excellent and elegant industrial design of the product.
Design Challenge: There are many electronic toothbrush products on the market. The new product gift box needs to attract customer attention. The challenge is to create a new look for the young generation.
Research: The product is a gift set. There are products in the package, a travel charging box, and brush head accessories. It should attract customer attention in the stores.
Inspiration: Mijia Sonic Electric Toothbrush T500C is a gift set specially designed for the holiday market. The overall design lines of the product are very soft, and the color is warm light blue.
Project Duration: February 2020 Bejing and finished in May in Beijing, China.
Operation Flow: The color of the packaging adopts the overall color hue of the product-light blue, which makes the overall packaging box look very uniform. At the same time, the graphic part adds a protruding process effect, which makes the pattern of the surface product more three-dimensional.
Patents: Copyrights belong to Xiaomi, 2021
Team Members: Creative Director: Lu Chen
Graphic Designer: Dijing Wang
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #2:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #3:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #4:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #5:Creative Director Lu Chen, Graphic Designer Dijing Wang