Qhov qauv tsim Lays Heartwork Primary Function: Kev Tshaj Tawm Khoom Muag los ntawm PepsiCo Design and Innovation yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus.
NyiajKev Tshaj Tawm· 2021
Lays Heartwork Primary Function: Kev Tshaj Tawm Khoom Muag
los ntawm PepsiCo Design and Innovation
Tus Neeg Siv: PepsiCo Design & Innovation
Tus Yeej A' Design Award Nyiaj hauv Pawg Kev Tshaj Tawm
Tus Yeej Khoom Plig Tau Txheeb Xyuas
Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #118793Qhov Tsim
Txog Lays Heartwork Primary Function: Kev Tshaj Tawm Khoom Muag
Lays Heartwork yog ib txoj kev tshaj tawm khoom muag uas tsim los rau lub npe Lays thaum lub sijhawm kab mob Covid-19 kis thoob ntiaj teb. Txoj kev tshaj tawm no ua tsaug rau cov neeg uas ua haujlwm tom qab nyob rau hauv Lays txoj kab kev muaj nqis, suav nrog cov neeg ua liaj ua teb, cov neeg ua haujlwm hauv chaw ua khoom, cov neeg tsav tsheb thauj khoom, cov neeg muag khoom thiab cov neeg xa khoom. Cov xim ci ntsa iab thiab muaj kev cia siab tau muab sib xyaw nrog cov lus qhia ncaj nraim ua tsaug thoob plaws hauv qhov kev tsim ntim khoom. Txhua lub ntim khoom tau dhau los ua ib qho kev qhuas rau cov neeg ua haujlwm hauv zej zog uas tsis tshua tau txais kev ua tsaug tim ntsej tim muag. Lub hom phiaj yog los qhia tias tej haujlwm niaj hnub li no tsis yog kev ua haujlwm hnyav xwb, nws yog kev ua haujlwm ntawm lub siab.
Qhov Lees Paub
Txog A' Design Award Nyiaj
Lays Heartwork Primary Function: Kev Tshaj Tawm Khoom Muag yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Lays Heartwork Primary Function: Kev Tshaj Tawm Khoom Muag xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Lays Heartwork Primary Function: Kev Tshaj Tawm Khoom Muag yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.
Tom Qab Qhov Tsim
Pob Xov Xwm
Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.
- Yam Tshwj Xeeb
- In extraordinary and challenging times, going about ones daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. Our team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In our eyes, their work is not just hard, it is Heartwork.
- Kev Txhawb Siab
- To express our gratitude for all the unsung and unseen heroes fighting the Covid-19 pandemic, Lays created the Heartwork campaign. Employing bright, optimistic colors and heartfelt messaging, the design for this series featured the community heroes whom we rarely get to thank in person, from farmers and factory workers to truck drivers, retailers, and deliverymen. Every pack of Lays became a celebration of their #HEARTWORK.
- Cov Tswv Cuab Pab
- PepsiCo Design & Innovation
Txhawb Nqa
Tshawb Nrhiav Tshaj Designers.org
Tshawb nrhiav cov khoom lag luam, kev pab cuam thiab lub cib fim los ntawm peb cov neeg koom tes tshaj tawm.
Tshawb Nrhiav Ntxiv
Cov Tsim Uas Sib Txheeb
Tshawb nrhiav ntxiv cov tsim uas tau txais khoom plig hauv tib pawg, xaiv raws li qhov zoo.
