Xixia King Cawv Txiv Hmab by Bo Yang is a highly esteemed winner of the very prestigious 2021 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2021

Xixia King Cawv Txiv Hmab

by Bo Yang

Client: Beijing Bofly Design Co.,Ltd

A' Design Award Tooj Winner in Ntim Khoom Category

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Verified Award Winner

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Colors

The Design

About Xixia King Cawv Txiv Hmab

Qhov no yog ib qauv tsim ntim khoom rau cawv txiv hmab. Daim ntawv lo cawv txiv hmab muaj duab zoo li lub thoob ntoo oak. Qhov ib feem xim kub zoo li cawv txiv hmab maj mam ntws los ntawm lub thoob mus rau hauv ib tug duab zoo li lub khob uas tsim tau zoo heev. Thaum koj tuav lub raj mis cawv txiv hmab, nws zoo li koj tab tom tuav ib lub khob kub hauv koj txhais tes. Cov qauv nkhaus rau hauv thiab bulge tawm uas kov tau ntawm daim ntawv lo los ntawm cov duab kos saum pob zeb. Lub logo hom khoom thiab tus qauv ntawv ntawm Xixia King raug tsim raws li cov qauv ntawm Xixia cov tsiaj ntawv thaum ub, uas muaj cov yam ntxwv kab lis kev cai hauv cheeb tsam muaj zog heev.

The Recognition

About the A' Design Award Tooj

Xixia King Cawv Txiv Hmab yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Xixia King Cawv Txiv Hmab xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Xixia King Cawv Txiv Hmab ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It’s a packaging design of wine. The wine label's shape is oak barrel. The golden part is like the wine slowly flow down the barrel into a glass shape cleverly. When you hold the wine bottle it's just like holding a golden glass in your hand. The patterns concave and convex texture on the label comes from rock paintings. The brand logo font of Xixia King is designed in the style of Xixia ancient characters, which has strong regional cultural features.
Dimensions & Packaging: Bottle: Height 325mm×Diameter 74mm, Label: Length 165mm×Width 72mm
Tags: Creative ingenuity, Elegance and dignity, Regional characteristics,Concise,Impressive, Interesting
Production Technology: The material is environment-friendly special paper, bronzing and concave convex process, bottle label special-shaped die cutting.
Design Challenge: How to reflect the regional characteristics from the packaging and reflect the local culture and customs? This is a packaging design that integrates regional cultural features and product attributes into creativity.
Inspiration: The vineyards of this wine is on the eastern foothills of Helan Mountain. It is one of the most suitable places for grape growing and wine brewing in the world. The patterns concave and convex texture on the label comes from rock paintings, which is the most representative cultural heritage of Helan Mountain. It not only embodies the regional advantages of this wine, but also has artistry. The wine label adopts gold and concave convex process, which is a royal symbol of attribute and dignity.
Project Duration: The project started in January 2020 in Beijing and finished in March 2020 in Beijing.

Read the Press Release