Qhov qauv tsim Pepsi New Year 2020 Kev Ntim Khoom Haus los ntawm PepsiCo Design and Innovation yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Kub hauv Pawg Sib Tw Tsim Ntim Khoom.
KubNtim Khoom· 2021
Pepsi New Year 2020 Kev Ntim Khoom Haus
los ntawm PepsiCo Design and Innovation
Tus Neeg Siv: PepsiCo Design & Innovation
Tus Yeej A' Design Award Kub hauv Pawg Ntim Khoom
Tus Yeej Khoom Plig Tau Txheeb Xyuas
Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #118921Qhov Tsim
Txog Pepsi New Year 2020 Kev Ntim Khoom Haus
Pepsi New Year 2020 yog ib pawg hlau kaus poom dej haus tsim tawm tsawg tsawg rau lub caij Xyoo Tshiab hauv tebchaws Russia. Txhua lub kaus poom muaj ib hom ntawv tsim tshwj xeeb thiab ib zaj lus luv luv uas rub los ntawm kab lis kev cai, kev lom zem thiab kev coj noj coj ua hauv zos. Cov lus no muaj tus yam ntxwv ntawm tus kheej, yog li cov neeg siv tuaj yeem xaiv lub uas lawv xav tias haum lawv tshaj plaws. Ib lub hashtag sib koom rau tag nrho cov khoom, uas txhais tau tias muab Pepsi yog tias, caw kev sib cuam tshuam hauv social media. Txoj kev tsim uas hloov tau yooj yim tso cai rau lub tswv yim no raug coj mus siv rau lwm lub khw hauv zos, nthuav dav thiab ua kom kev ua koob tsheej Xyoo Tshiab haum rau tus kheej ntau dua.
Qhov Lees Paub
Txog A' Design Award Kub
Pepsi New Year 2020 Kev Ntim Khoom Haus yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Pepsi New Year 2020 Kev Ntim Khoom Haus xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Pepsi New Year 2020 Kev Ntim Khoom Haus ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.
Tom Qab Qhov Tsim
Pob Xov Xwm
Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.
- Yam Tshwj Xeeb
- This set of limited edition Pepsi cans, available in Russia, celebrates the spirit of the 2020 New Year. Across brands, limited editions are extremely popular during this time of year and Pepsi needed an eye-catching concept of its own to promote with the launch of the New Year. Embracing beloved traditions during this time of year, these designs aim to engage consumers further with social media interaction. Every design also includes the series hashtag, which translates as #takepepsiif, inviting consumers to choose the New Year message that feels most relevant to them.
- Cov Ntsiab Lus
- Packaging, Beverage
- Kev Txhawb Siab
- Each can design features a distinctive custom-made typeface and iconic messaging, based on local culture and habits, humor and traditions which makes every can feel personal. The flexible design approach allows the concept to easily be adapted for local markets, expanding and personalizing the celebration of the New Year.
- Cov Tswv Cuab Pab
- PepsiCo Design & Innovation
Txhawb Nqa
Tshawb Nrhiav Tshaj Designers.org
Tshawb nrhiav cov khoom lag luam, kev pab cuam thiab lub cib fim los ntawm peb cov neeg koom tes tshaj tawm.
Tshawb Nrhiav Ntxiv
Cov Tsim Uas Sib Txheeb
Tshawb nrhiav ntxiv cov tsim uas tau txais khoom plig hauv tib pawg, xaiv raws li qhov zoo.
