Tazo Refresh Ntim Dej Haus by PepsiCo Design and Innovation

Tazo Refresh Ntim Dej Haus by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2021

Tazo Refresh Ntim Dej Haus

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Nyiaj Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #118943

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tazo Refresh Ntim Dej Haus

Tazo Refresh yog qhov tsim ntim rau ib pab tshuaj tshwj xeeb tas dej txias txaus siab haus tam sim ntawd. Cov no yog raws li peb hom ncauj lus paub zoo, hu ua Zen, Awake thiab Passion. Cov tshuaj yaj no muaj ntawv pov thawj tias yog organic thiab tsis muaj cov xim los yog qab zib tsim tawm. Cov ntim muaj ua 12 ounce ib leeg haus thiab 42 ounce coob leeg haus uas ua los ntawm 100 feem pua yas rov siv dua. Cov xim tawv ntawm cov khoom sib xyaw nrog xim dawb los qhia txhua yam qab tshiab kom pom meej ntawm txee muag khoom. Qhov kev tsim no yuav mus rau kev tuav cov neeg yuav khoom tam sim no thiab nyiam cov neeg saib uas nyiam kev sib tw ntau dua.

The Recognition

About the A' Design Award Nyiaj

Tazo Refresh Ntim Dej Haus yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Tazo Refresh Ntim Dej Haus xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Tazo Refresh Ntim Dej Haus yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each of TAZOs blends are unique,refreshing, and artful, so the design team wanted to visually articulatethefresh flavor expressionon shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands currentfanbasewhile attracting a new, more adventurousaudience. Moving from the former TAZO equity that leaned closer toa refined and sophisticated visual expression, now the juxtaposition offresh,boldingredientcolorsalongsideequitywhite cuts the noise in the tea category.
Tags: Packaging, Beverage
Inspiration: TAZO launched a new line of ready to drink premium iced teas based on the brands iconic flavors. Zen, Awake and Passion. The line contains no artificial colors or sweeteners and is certified organic. The line is available in 12 oz single serve and 42 oz multi-serve 100% post-consumer plastic bottles. With its dynamic composition, bold colors and editorial attitude, the new TAZO VIS clearly establishes its strong andiconicbrand positioning.
Team Members: PepsiCo Design & Innovation

Read the Press Release