Constellation Ntim Twj Taws Teeb los ntawm Sunhwa Lee and Wenyuan Chen

Qhov qauv tsim Constellation Ntim Twj Taws Teeb los ntawm Sunhwa Lee and Wenyuan Chen yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Kub hauv Pawg Sib Tw Tsim Ntim Khoom.

KubNtim Khoom· 2021

Constellation Ntim Twj Taws Teeb

los ntawm Sunhwa Lee and Wenyuan Chen

Tus Neeg Siv: Zippo (China) Outdoor Products Co., Ltd.

Tus Yeej A' Design Award Kub hauv Pawg Ntim Khoom

30,534

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #119120

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Constellation Ntim Twj Taws Teeb

Constellation yog ib qho kev tsim ntim khoom uas muaj tsawg (limited edition) rau cov twj taws teeb khaws cia ua puav pheej. Lub thawv ntim ci teeb los ntawm cov qhov me me nyob rau saum nws lub npoo, thiab cov teeb tuaj yeem qhib ib lub zuj zus mus ua tau ntau hom cim hnub qub zodiac sib txawv. Thaum xaus qhov kev ci teeb, cov teeb yuav maj mam pom kev thiab tsaus zuj zus. Qhov teeb ci no tuaj yeem them roj hluav taws xob dua tshiab nrog txoj hlua USB thiab siv tau kaum ob teev thaum them puv. Cov twj taws teeb khaws rau ntawm lub thawv sab hauv nrog cov hlau nplaum (magnets), yog li lub thawv kuj siv tau los ua ib qho chaw tso khoom saib. Muaj ib tug pas peb ceg zais cia uas nthuav tawm tau tom qab kom lub thawv sawv ntseg. Ntawv yog cov khoom siv tseem ceeb tshaj plaws.

Qhov Lees Paub

Txog A' Design Award Kub

Constellation Ntim Twj Taws Teeb yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Constellation Ntim Twj Taws Teeb xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Constellation Ntim Twj Taws Teeb ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The packaging engages the user by lighting up. It is turned on, one by one and is connected together to create different zodiac signs. It enhances the esthetic aspect of the packaging and highlights the concept in a unique way. The lighters can be directly placed on top of the inner packaging as magnets are attached underneath. Moreover, the packaging can be used as a display tool - the user can make it stand by pulling out a triangular bar which is hidden on the back side of the packaging.
Qhov Loj & Ntim: Outbox size: 435x435x123mm
Inner plate size: 365x75mm
Cov Ntsiab Lus: Zippo, lighter, packaging, packaging design, innovative, inspiring
Thev Naus Laus Zis Tsim Khoom: The company always considers sustainability when it comes to deciding packaging materials. Predominately paper was used to create the packaging.
Kev Sib Tw Tsim Qauv: To achieve the light effect, the team collaborated with several engineers for more than two months. They helped the team develop and establish a new light program, according to the design specifically. As the effect was not exist previously, it was the most challenging part of the project, according to the designer. After several trials, the team were able to install the effect and successfully attached it in the packaging.
Kev Tshawb Fawb: Based on the team's market research as well as target audience analysis, the team were able to complete a deep dive into market potential.

As the lighter products in the packaging are under high-end product line of Zippo, it was crucial to appeal Zippo enthusiasts and loyal consumers who regularly collect the brand's products.
Kev Txhawb Siab: The each constellation lighter was designed based on different zodiac signs. It aims to appeal to Zippo enthusiastic - provide a comprehensive collection to them, the packaging was exclusively developed as a limited edition with only a hundred units produced.
The overall shape of the inner packaging was inspired by a spaceship and the surface was designed with a simple and abstract image which represents beautiful stars at night.
Lub Sij Hawm Ua Hauj Lwm: The project started in April 2020 and launched in February 2021 in China.
Txheej Txheem Ua Hauj Lwm: The light effect shines through the small dots on the surface of the packaging. At the end of the effect, the lights are slowly breathing. The effect is rechargeable with an enveloped USB cable and it lasts for twelve hours once it is fully charged. Also, the effect can be easily turned on and off by pressing a switch, which is installed in the packaging - it was designed with a consideration of the cost and energy efficiency.
Cov Patent: Registrant's name: ZIPPO MANUFACTURING COMPANY
Trademark No.347274

The trademark under Reg. No. 347274 in Class 34 has been approved for renewal. The valid period of registration is extended to April 29, 2029.
Cov Tswv Cuab Pab: Senior Communication Designer: SunHwa Lee
Senior Product Innovation Manager: WenYuan Chen