Out Here It's Dew Kev Tshaj Tawm Khoom Lag Luam by PepsiCo Design and Innovation

Out Here It's Dew Kev Tshaj Tawm Khoom Lag Luam by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Tooj in Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus Competition Category.

ToojKev Tshaj Tawm· 2021

Out Here It's Dew Kev Tshaj Tawm Khoom Lag Luam

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Tooj Winner in Kev Tshaj Tawm Category

20,520

Verified Award Winner

Verify Award Status for #119164

View at A' Design Award Press Release Award Badge

Colors

The Design

About Out Here It's Dew Kev Tshaj Tawm Khoom Lag Luam

Nyob Ntawm No Yog Dew yog ib qho kev tshaj tawm khoom lag luam tsim los rau ib lub npe khoom haus muaj cov cov cua nyob rau hauv thiab tsom mus rau cov neeg nyiam ua si sab nraum zoov nyob rau sab Midwest ntawm tebchaws Meskas. Kev tshaj tawm no txhawb kom tib neeg tau tsim nyog haus khoom haus no thaum mus caum tsiaj, nuv ntses, caij nkoj thiab taug kev hauv hav zoov. Kev tshaj tawm no pib nrog ib qho kev pab uas them rov qab nees nkaum daus las rau daim ntawv tso cai caum tsiaj thiab nuv ntses xyoo 2020. Ib pab neeg ua duab yeeb yaj kiab tau tsim ib qho chaw khaws duab loj rau kev muag khoom, social media, thiab kev tshaj tawm sab nraum zoov. Ib qho chaw tau raug xaiv los qhia txog lub caij ntuj sov thaum ntxov, lub caij ntuj sov, thiab lub caij nplooj zeeg hauv ib zaug yeeb yaj kiab xwb.

The Recognition

About the A' Design Award Tooj

Out Here It's Dew Kev Tshaj Tawm Khoom Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Out Here It's Dew Kev Tshaj Tawm Khoom Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Out Here It's Dew Kev Tshaj Tawm Khoom Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the Summer of 2020, we launched an ambitious 360 degree marketing platform to both celebrate and empower the passions of outdoor enthusiasts across the Midwest; the Heartland of America. MTN DEW targeted outdoor enthusiast consumers, affectionately dubbed Heartland Heroes. During shelter in place orders as a result of COVID-19, experts recommended that people take some time to get into nature.
Inspiration: Our challenge became to change peoples behavior of when and where they Do the Dew. We also wanted to change perceptions along the way. So, whether you are hunting, fishing, boating or hiking and you think about a refreshing carbonated drink, you think MTN DEW. The campaign all kicked off with the MTN DEW Outdoor Stimulus, which reimbursed fans with 20 Dollars towards the Heartlands 2020 hunting and fishing permits.
Team Members: PepsiCo Design & Innovation

Read the Press Release