Pepsi For The Love Of It Kev Tshaj Tawm Kev Lag Luam by PepsiCo Design and Innovation

Pepsi For The Love Of It Kev Tshaj Tawm Kev Lag Luam by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Kub in Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus Competition Category.

KubKev Tshaj Tawm· 2021

Pepsi For The Love Of It Kev Tshaj Tawm Kev Lag Luam

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Kub Winner in Kev Tshaj Tawm Category

102,019

Verified Award Winner

Verify Award Status for #119178

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi For The Love Of It Kev Tshaj Tawm Kev Lag Luam

Pepsi For The Love Of It yog ib qho kev tshaj tawm kev lag luam uas tsim rau kev ua lag luam hauv Suav teb. Qhov kev tshaj tawm no tsom rau ib pawg ntawm rau lub kaus poom dej qab zib uas muaj cov qauv tsim sib txawv. Txhua lub kaus poom qhia txog ib yam kev ua si lossis kev lom zem sib txawv, xws li kev dhia gymnastics raws suab paj nruag, ntaus pob table tennis, dhia dej ua ke sib luag thiab ncaws pob nyij lossis tig tuj lub. Lwm cov kaus poom hais txog suab paj nruag thiab kev seev cev, raws li Pepsi lub hom phiaj keeb kwm. Cov khoom sau no siv Pepsi cov xim tshwj xeeb hauv ib hom qauv uas muaj zog thiab txawv txav. Cov qauv kaus poom sib txawv no ua rau txhua tus neeg siv khoom xaiv tau lub uas phim nws tus kheej qhov kev nyiam.

The Recognition

About the A' Design Award Kub

Pepsi For The Love Of It Kev Tshaj Tawm Kev Lag Luam yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Pepsi For The Love Of It Kev Tshaj Tawm Kev Lag Luam xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Pepsi For The Love Of It Kev Tshaj Tawm Kev Lag Luam ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each can includes a depiction of a different sport such as rhythmic gymnastics, table tennis, synchronized diving or shuttlecock / spinning top. Other can designs reference music and dancing, true to Pepsis heritage and brand spirit. The cohesive collection comes in signature Pepsi colors, complete with a bold and disruptive style. The cans unique designs allow consumers to choose the can that most resonates with them to make Pepsi their own.
Inspiration: The Pepsi For the Love of It 2020 Campaign in China represents the passions and pastimes of todays generation. The design team created a six can series, with each design representing a favorite sport, activity, or locally trending interest that celebrates the passion points of Chinas population.

Read the Press Release