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4Vita Herbs Kev Ntim Zaub Tshuaj Haus by Maria Stylianaki

4Vita Herbs Kev Ntim Zaub Tshuaj Haus by Maria Stylianaki is a highly esteemed winner of the very prestigious 2021 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.


ToojNtim Khoom· 2021

4Vita Herbs Kev Ntim Zaub Tshuaj Haus

by Maria Stylianaki

Client: Deep Blue Design

A' Design Award Tooj Winner in Ntim Khoom Category

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Verified Award Winner

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Colors

The Design

About 4Vita Herbs Kev Ntim Zaub Tshuaj Haus

4Vita Herbs yog kev tsim qauv ntim rau ntau hom nplooj tshuaj uas siv los npaj kua haus. Txhua lub thawv muaj ib daim duab kos, thiab cov xim uas sib haum xeeb txuas cov duab kos ua ke ua ib qho kev qauv pom raws li ib pawg ntawm cov khoom. Cov xim ci lom zem tau muaj kev txhawb siab los ntawm cov xim ntawm tej daim teb nplooj tshuaj, thiab txawv ntawm cov xim tsawg uas feem ntau pom nyob rau hauv cov khoom zoo sib xws. Cov ntawv piav qhia raug muab tso rau sab pem hauv ntej ntawm lub thawv es tsis yog rau sab nraub qaum, xwv kom cov qhia txog qhov muaj txiaj ntsig thiab cov ntsiab lus tseem ceeb tuaj yeem nyeem tau sai. Lub thawv yog ib hom "doy pack" ua plastic uas muaj rauv zip, uas pab khaws cov nplooj tshuaj kom tseem tshiab tom qab thawj zaug qhib.

The Recognition

About the A' Design Award Tooj

4Vita Herbs Kev Ntim Zaub Tshuaj Haus yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. 4Vita Herbs Kev Ntim Zaub Tshuaj Haus xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. 4Vita Herbs Kev Ntim Zaub Tshuaj Haus ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The drawings on each package through a harmonious color palette define the visual identity of the series. The text on the front of the package is not just information but also gives a communicative character to the product. The visual identity we created is related to well-being, following a way of life with substance and health.
Dimensions & Packaging
The dimension of the packaging is 14x20 mm. It is printed with flexography of 7 colors and also spot lamination.
Tags
4vitaherbs, packagingdesign, branding, packaging, healthybeverage
Production Technology
This is a doy pack package of plastic material with a zipper helping the consumer to keep herbs fresh after the first opening.
Design Challenge
The most complicated part was to understand the differences and benefits of all herbs.
Research
Research on competitors' similar products made us realize that most of them had a natural, low tone coloring. A product full of life should give a feeling of life.
Inspiration
A visit to the herb crops of our client is enough to lead you to a sea of colors. Colors combine with light, earth, sky and create the most beautiful canvas. The colors of high contrasts and tones that flood you with a happy mood, generously shared by nature, gave us the inspiration for the design of the packaging. This feeling is so strong from the moment you step into the farm that becomes a need to draw and to make it an image of life.
Project Duration
The project started in July of 2020 in Heraklion and finished in December 2020 in Heraklion.
Operation Flow
The visual identity of the packaging through colors is strong enough to attract the consumer at first sight. The text that explains all about the product usually is on the backside, now it is on the front. This emphasizes the benefits of the product and gives the consumer the information needs quickly.
Team Members
Designer: Maria Stylianaki
Photography: Pantelis Mathioudakis
Image Credits
Image #1: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #2: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #3: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #4: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #1: Photographer / Pantelis Matioudakis, Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.

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