Yamamotoyama Rebranded Tshuaj Yej Pob los ntawm Eisuke Tachikawa

Qhov qauv tsim Yamamotoyama Rebranded Tshuaj Yej Pob los ntawm Eisuke Tachikawa yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Platinum hauv Pawg Sib Tw Tsim Ntim Khoom.

PlatinumNtim Khoom· 2021

Yamamotoyama Rebranded Tshuaj Yej Pob

los ntawm Eisuke Tachikawa

Tus Neeg Siv: Nosigner

Tus Yeej A' Design Award Platinum hauv Pawg Ntim Khoom

198,796

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #119471

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Yamamotoyama Rebranded Tshuaj Yej Pob

Yamamotoyama yog ib qho ntawm cov qub tshaj plaws thiab tsim cov tshuaj yej cov tub lag luam hauv Nyij Pooj. Nws yog thawj zaug muag tshuaj yej ntsuab hnub no. Nrog rau lub tswv yim ntawm Rov qab mus rau lub hauv paus chiv keeb ntawm Edo, NOSIGNER tau rov tsim cov pob khoom kom cov kab lis kev cai tshuaj yej muaj sia nyob thiab dhau mus rau yav tom ntej. Txhawm rau ua kom lawv niaj hnub thaum khaws cov khoom ntxim nyiam ntawm lub cim keeb kwm ntev, NOSIGNER tau xa mus rau cov xim ib txwm muaj thiab cov qauv ntawm cov ntawv teev lus nrog Yamamotoyama tus thawj me me crests thiab calligraphy style ntawm Edo.

Qhov Lees Paub

Txog A' Design Award Platinum

Yamamotoyama Rebranded Tshuaj Yej Pob yog tus yeej ntawm A' Design Award Platinum, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim zoo kawg nkaus, zoo nkauj thiab ci ntsa iab tiag tiag. Cov neeg yeej Platinum yog cov khoom xav tsis thoob ntawm kev tsim, yog cov pov thawj ntawm qhov kawg ntawm kev txawj tsim ntawm tib neeg, thiab qhia txog kev tshaj lij uas tsis muaj leej twg piv tau thiab kev txawj ntse ntawm cov kws tsim qauv. Cov qauv tsim no xav tias yuav yog cov haujlwm muaj koob npe tshaj plaws uas txiav txim lub caij nyoog txoj kev zoo nkauj, pab rau zej zog txoj kev noj qab haus huv thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Yamamotoyama Rebranded Tshuaj Yej Pob qhia txog qib zoo tshaj plaws thiab tsis muaj kev xyem xyav ua rau lub ntiaj teb zoo dua nrog nws cov yam ntxwv muaj txiaj ntsig thiab muaj nqi. Yamamotoyama Rebranded Tshuaj Yej Pob yog ib qho haujlwm uas yeej A' Design Award Platinum, uas txhawb kev xav, tshoov siab, ua rau zoo siab thiab ua rau muaj kev xyiv fab loj.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: "YAMAMOTOYAMA" is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today.
With the concept of "Return to the origin of Edo", we have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, we referred to the traditional colours and structure of the scrolls with YAMAMOTOYAMA’s original small crests and the calligraphy style of Edo.
Kev Txhawb Siab: To rebrand YAMAMOTOYAMA, the aesthetic sense of the Edo period was the key. There was a unique culture of layering colours called Color Matching. For new packages, we selected from among the traditional Japanese colours based on the concept of that culture. The psychological impressions of the colours were chosen to reflect the taste and regional characteristics of the tea. The branding expresses the traditional tea culture as a bridge to connect tradition with the future.
Cov Tswv Cuab Pab: Art Direction: NOSIGNER (Eisuke Tachikawa)
Graphic Design: NOSIGNER (Eisuke Tachikawa, Ryota Mizusako)
Client: YAMAMOTOYAMA Co.,Ltd.
Kev Qhuas Duab: Photography: Sato Kunihiko

Nyeem Tsab Xov Xwm

Txhawb Nqa