Mminni Lub Thawv Ntim Dej Cawv by Wen Liu, Qiumin Chen and Weijie Kang

Mminni Lub Thawv Ntim Dej Cawv by Wen Liu, Qiumin Chen and Weijie Kang is a highly esteemed winner of the very prestigious 2021 A' Design Award Kub in Tsim Ntim Khoom Competition Category.

KubNtim Khoom· 2021

Mminni Lub Thawv Ntim Dej Cawv

by Wen Liu, Qiumin Chen and Weijie Kang

Client: Changyu

A' Design Award Kub Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #119485

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mminni Lub Thawv Ntim Dej Cawv

Mminni yog ib qho kev tsim lub thawv ntim rau cawv brandy uas tsim rau cov neeg siv hluas. Nws muaj ib lub raj cawv theem pib, ib lub raj cawv sib xyaw thiab ib pawg twj siv los sib tov, yog li thiaj tuaj yeem npaj tau tus yam ntxwv qab ntawm yus tus kheej yam tsis tas yuav khoom ntxiv. Tus niam ntawv X sawv cev rau qhov tsis paub thiab rau cov kev ua tau uas qhib dav, thiab siv xim los ua kom cov khoom no txav deb ntawm tus qauv qub uas cawv brandy ib txwm zoo li. Cov raj yog ua ntawm iav nrog txheej txheem hlawv kho kom zoo nkauj, thiab lub thawv yog ua los ntawm kev nchuav yas. Tag nrho lub thawv luaj li 198.8 los ntawm 122.8 los ntawm 122.8 milimev.

The Recognition

About the A' Design Award Kub

Mminni Lub Thawv Ntim Dej Cawv yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Mminni Lub Thawv Ntim Dej Cawv xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Mminni Lub Thawv Ntim Dej Cawv ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
Dimensions & Packaging: Width 198.8mm* Depth 122.8mm* Height 122.8mm
Tags: X-lab, unknown, exploration, fashion, interaction, mixing
Production Technology: The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
Design Challenge: The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
Research: Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
Inspiration: Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
Project Duration: 2020.02~2020.05 Shenzhen, China
Operation Flow: Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.
Team Members: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijie Kang