Love Art Phiaj Xwm Tshaj Tawm by Daniel da Hora

Love Art Phiaj Xwm Tshaj Tawm by Daniel da Hora is a highly esteemed winner of the very prestigious 2024 A' Design Award Tooj in Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus Competition Category.

ToojKev Tshaj Tawm· 2024

Love Art Phiaj Xwm Tshaj Tawm

by Daniel da Hora

Client: Dahlstedt Holding SL

A' Design Award Tooj Winner in Kev Tshaj Tawm Category

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Colors

The Design

About Love Art Phiaj Xwm Tshaj Tawm

Nyob rau hauv nws thawj qhov kev tshaj tawm, Winghook pib ua ib qho kev ua uas muaj tswv yim thiab siab tawv uas npaj los ua ib nqe lus muaj zog. Siv kev sib xyaw ua tib zoo ntawm kev hloov pauv digital thiab kev txhais dua tshiab ntawm kev kos duab, Winghook muab cov duab kos nto moo los ntawm Keeb Kwm Kev Kos Duab los rau hauv nws zaj dab neeg. Los ntawm kev hloov pauv uas txawj ntse, qhov kev tshaj tawm no tawm tsam cov neeg saib kom pom qhov tsis sib xws, nrog rau qhov tseeb thiab saib xyuas kom zoo. Los ntawm kev muab cov duab qub uas paub zoo tso nrog cov tswv yim tshiab, Winghook tsis tsuas yog caw kom xav txog xwb tab sis kuj qhia nws lub peev xwm hauv kev tiv thaiv qhov tseeb ntawm cov khoom muaj nqis kos duab.

The Recognition

About the A' Design Award Tooj

Love Art Phiaj Xwm Tshaj Tawm yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Love Art Phiaj Xwm Tshaj Tawm xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Love Art Phiaj Xwm Tshaj Tawm ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the first campaign of Winghook, it was needed a bold and artistic approach to make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. By using famous paintings of Art History in a new, surprising way, it's clear that, if things are not in their right place, you will notice in a minute.
Dimensions & Packaging: Posters: 480 X 640 mm
Magazine: 200 X 280 mm
Tags: Art, Creative, Museum, Paintings
Production Technology: More then 400+ hours of digital treatment and manipulation work over Procreate, Blender, Photoshop, and Illustrator. Almost 10 Giga bytes of data for each project, including ultra-high resolution images of the original files (up to 600 Megapixels).
Each painting had a sketch over it before we ímplement the final digital manipulations, so we could take càre over the color and líght aspects of the original, using the tools of the software. The final "new" paintings also took into consíderation what elements were erased or moved on the scene, and in some cases we even needed to change the whole painting lightening, shadowing, and physics.
Design Challenge: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, we created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product. Now, your challenge is to find out whats is missing or different on all of those images. Can you do that? If you really love art, you can.
Research: For the first campaign of Winghook, we needed to be bold and make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. So, by using famous paintings of Art History in a new, surprising way, we make clear that, if things are not in their right place, you will notice in a minute.
Paintings names:
Las meninas, Diego Velazquez (public domain);
Nude Maja, Francisco Goya (public domain);
Painter’s Mother, James Whistler (public domain);
Composition 2, Piet Mondrian (public domain);
A Bigger Splash, David Hockney (Gerety);
Soup Cans, Andy Warhol (MoMA);
baking the Bread, Anders Zorn (public domain).
Inspiration: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, it was created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product.
Project Duration: The project started in Dec 2021 in Stockholm SUE and it’s still running.
Team Members: Creative Director / Designer: Daniel da Hora
Image Credits: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.