Mingluye Kev Zais Khoom Haus Muaj Cawv los ntawm Wen Liu, Bo Zheng and Weijie Kang

Qhov qauv tsim Mingluye Kev Zais Khoom Haus Muaj Cawv los ntawm Wen Liu, Bo Zheng and Weijie Kang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2021

Mingluye Kev Zais Khoom Haus Muaj Cawv

los ntawm Wen Liu, Bo Zheng and Weijie Kang

Tus Neeg Siv: Anhui Mingguang Liquor Co., Ltd

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

19,238

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #119677

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Mingluye Kev Zais Khoom Haus Muaj Cawv

Mingluye yog qhov tsim khoom zais rau baijiu, ib yam cawv Suav lig lag uas ua los ntawm nplooj taum lom. Lub duab raj mis raug tsim kom zoo li nplooj taum lom, uas kuj siv ua tshuaj Suav thiab. Cov kab dawb sawv ntsug ntawm lub raj mis ua kom nco txog qhov paug ntawm nplooj taum, thiab qhia txog lub neej tshiab. Lub cev raj mis muaj duab nqaij tawm ntawm nplooj, tw thiab txiv ntawm nplooj taum lom, thiab lub kaus muaj xim av qab zib. Lub thawv sab nraud ua los ntawm ntawv tshwj xeeb muaj kub thiab duab nqaij tawm. Qhov kev zais no tsim kom yooj yim xwb kom txwv tsis pub siv khoom ntau dhau.

Qhov Lees Paub

Txog A' Design Award Tooj

Mingluye Kev Zais Khoom Haus Muaj Cawv yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Mingluye Kev Zais Khoom Haus Muaj Cawv xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Mingluye Kev Zais Khoom Haus Muaj Cawv ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Mingluye is a "Minglu Flavor" baijiu produced by Anhui Mingguang Liquor Industry Co., Ltd. using the ancient craftsmanship from the Southern Song Dynasty, with a mung bean as the main raw material.
Qhov Loj & Ntim: 130mm*100mm*280mm
Cov Ntsiab Lus: Mingguang Liquor, Baijiu, Baijiu Packaging, Mingluye
Thev Naus Laus Zis Tsim Khoom: The bottle cap adopts natural earth-textured plastic cap, the embossed texture of the bottle body adopts delicate and textured mung bean leaves, stems and fruit as the patterns. The main product name is in the form of a glue card, which is crystal clear and is the unique visual symbol of the product. The box material is special paper, the craft is bronzing and embossing.
Kev Sib Tw Tsim Qauv: This product breaks through the traditional Chinese baijiu packaging form. In the Chinese market, many packaging is very old-fashion, and a bit over-packaged, too exaggerated, not suitable for the aesthetics of current young consumers and the development trend of environmental protection and recycling. So in the process of design, the packaging materials and processes can be simplified as much as possible, and the consumption should return to the quality of the product itself, rather than the gorgeous packaging, which causes a waste of resources. Let consumers and customers change their awareness of product packaging.
Kev Tshawb Fawb: In the era of high homogeneity of traditional Chinese baijiu, how to express and differentiate similar products with the visual language that is easy to understand by current consumers requires serious consideration. Designers collected big data using online questionnaire surveys and offline search methods. After analysis, it is found that consumers are not very familiar with Minglu-flavor baijiu, so how to express it in easy-to-understand visual language is very important.
Kev Txhawb Siab: The bottle shape is inspired by mung beans, the raw material for baijiu making. Mung beans are Chinese medicinal materials and have the effect of Heat-clearing and Detoxifying. The bionic design method is used for innovative evolution to highlight the beauty of the natural ecology of the bottle. The white vertical bars of the bottle are inspired by the germ of the mung beans, which symbolizes a new life.
Lub Sij Hawm Ua Hauj Lwm: The project began in Shenzhen, China in September 2019 and completed in Shenzhen, China in January 2020.
Txheej Txheem Ua Hauj Lwm: During the design period, designers carefully observed and studied the mung bean, and found that the shape is full and the color is mainly green. The white vertical strip in the middle of the mung bean is its germ. Therefore, they want to present it in the most direct and understandable way.
Cov Tswv Cuab Pab: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang