Pure1 Service Experience Primary Function: Veb Xaib Ntawv Teev Cov Kev Pab Cuam los ntawm The Pure1 Team

Qhov qauv tsim Pure1 Service Experience Primary Function: Veb Xaib Ntawv Teev Cov Kev Pab Cuam los ntawm The Pure1 Team yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Vev Xaib thiab Kev Tsim Vev Xaib.

NyiajVev Xaib· 2021

Pure1 Service Experience Primary Function: Veb Xaib Ntawv Teev Cov Kev Pab Cuam

los ntawm The Pure1 Team

Tus Neeg Siv: Pure Storage

Tus Yeej A' Design Award Nyiaj hauv Pawg Vev Xaib

37,059

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #119708

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Pure1 Service Experience Primary Function: Veb Xaib Ntawv Teev Cov Kev Pab Cuam

Pure1 Service Experience yog ib lub veb xaib ntawv teev cov kev pab cuam rau kev nrhiav thiab sau npe rau cov chaw khaws ntaub ntawv huab (cloud storage) thiab cov kev pab cuam kws txawj ntse. Txhua txoj kev pab cuam raug muab tso ua ib daim npav rau ntawm ib lub grid uas hloov tau raws li cov ntsug ntsuas ntawm cov npoverkha uas txawv (screen sizes). Ib nplooj ntawv qhia meej yuav qhia cov piv txwv siv thiab tus nqi, thaum cov lus pom zoo uas AI-pab yuav pab cov neeg siv khoom sib piv cov kev xaiv. Ib qho kev thov sim los yog thov nqi tuaj yeem ua tau hauv ob qhov nias, thiab lub Order Tracker qhia txog kev kawg ntawm txhua qhov kev thov. Lub hom phiaj yog ua kom kev sau npe rau cov kev pab cuam lag luam yooj yim ib yam li kev koom nrog ib qho phiaj xwm kev tso kwj (streaming plan).

Qhov Lees Paub

Txog A' Design Award Nyiaj

Pure1 Service Experience Primary Function: Veb Xaib Ntawv Teev Cov Kev Pab Cuam yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Pure1 Service Experience Primary Function: Veb Xaib Ntawv Teev Cov Kev Pab Cuam xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Pure1 Service Experience Primary Function: Veb Xaib Ntawv Teev Cov Kev Pab Cuam yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The Pure1 Service Experience is designed to make subscribing to Pure Storage services as simple as signing up for video streaming plans. With this goal in mind, Pure1 team has designed a transparent and automated digital journey that simplifies discovery, ordering, and tracking. Have trouble deciding? AI-assisted recommendations help customers make the right choice. Ready to buy? A quote request takes just two clicks, and the Order Tracker provides up-to-the-minute status for easy tracking.
Qhov Loj & Ntim: The design embodies a modular concept at its core with each service presented as a card. The cards are laid out on a responsive grid that smoothly adapts to different viewports across browsers and devices. The card detail page further exemplifies the modular concept by flexibly displaying each section based on the requirements of each service type. Adding an elegant touch to the UX, CSS animations and Lottie Files are used diligently to add navigation cues and delights to the interactions.
Cov Ntsiab Lus: Pure1, Pure as-a-Service, Pure Storage, web services, Storage as-a-Service, cloud, cloud storage, SaaS
Thev Naus Laus Zis Tsim Khoom: The initial concept of the design was created as wireframes in Figma. Through internal stakeholder reviews and external user feedback, the design evolved and hardened over time into polished comps and interactive prototypes. The development team implemented the design using a combination of Bootstrap, AngularJS, and Pure1 CSS libraries on the front end, and a sophisticated stack of backend technologies such as AWS messaging services, MongoDB, and KairosDB.
Kev Sib Tw Tsim Qauv: The Service Experience design project happened during a time when Pure Storage was undergoing a major rebranding so the team partnered very closely with Marketing Creatives to ensure this design followed this new language while ensuring that it fits harmoniously within the existing Pure1 environment. Through tight collaborations with the Marketing team and other business units, the team delivered a simple service workflow that captures the essence of the new modern look and feel of the rebrand.
Kev Tshawb Fawb: The Pure1 team performed a combination of competitive benchmarking, internal reviews, and user validations with the objective of delivering a simple self-guided customer experience. By applying learnings during wireframing, the team iterated on the design over multiple stages of business feedback, then tested the design through Figma prototypes to collect feedback from potential customers. After release, the team monitored usage via Google Analytics, and used the data to fine-tune the design.
Kev Txhawb Siab: Companies across industries are rapidly evolving their IT infrastructure to be cloud- and subscription-based, opening doors for a new level of IT infrastructure agility and cost flexibility. While the design industry has done a good job making E-commerce easy for B2C websites, online buying of IT services remains a big challenge in B2B. Pure1 team was inspired to design a first class digital journey for customers to discover, learn, and subscribe to services to help accelerate this evolution.
Lub Sij Hawm Ua Hauj Lwm: This project was a collaboration between multidisciplinary teams at Pure Storage. The project started around mid-2020, with the initial release of Pure1 Service Experience in January 2021. Team members are primarily located in Bellevue, Washington and Mountain View, California.
Txheej Txheem Ua Hauj Lwm: When customers log into Pure1, they navigate to the Service Catalog to explore a wide range of services such as cloud storages, backup services, and professional services. To evaluate a service they click through to the Details page to view use cases and detailed pricing information. On the same page, they can request a trial or a quote in just two clicks. Once a request is created, customers can use the Order Tracker to view request progress, and schedule professional services if they desire.
Cov Patent: Pure1® and logo are registered trademarks of Pure Storage
Cov Tswv Cuab Pab: Pure1 Design, Engineering, and Product team
Kev Qhuas Duab: All images and video contents used in this submission are properties of Pure Storage