Have A Good Tea Kev Ntim Tshuaj Yej los ntawm Toshiki Okada

Qhov qauv tsim Have A Good Tea Kev Ntim Tshuaj Yej los ntawm Toshiki Okada yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2021

Have A Good Tea Kev Ntim Tshuaj Yej

los ntawm Toshiki Okada

Tus Neeg Siv: Zikkichi Co.,Ltd.

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

14,274

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #119804

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Have A Good Tea Kev Ntim Tshuaj Yej

Have A Good Tea yog ib qho kev tsim ntim (packaging design) rau tshuaj yej Nyij Pooj uas muaj qab zib tshwj xeeb, tsim tawm hauv lub nroog Kawagoe uas muaj keeb kwm laus nkauj. Lub thawv ntim tshuaj yej uas muaj qab zib paj cherry blossom thiab paj cherry blossom hmo ntuj, tsim los rau lub caij saib paj cherry blossom. Cov duab kos tes siv watercolor qhia txog thaj chaw hauv zos, thiab thaj chaw logo raug ua kom pob nthos tawm los sib cais nrog cov duab kos nyob tom qab. Lub thawv yooj yim tuav, tsim los ntawm ntawv qib siab uas tsis muaj kev ci thiab siv dua tau (recyclable), thiab tuaj yeem muab rho tawm ua sab sab rau kev siv dua. Qhov kev tsim no muaj lub hom phiaj los qhia txog kab lig kev cai haus tshuaj yej rau cov hluas.

Qhov Lees Paub

Txog A' Design Award Tooj

Have A Good Tea Kev Ntim Tshuaj Yej yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Have A Good Tea Kev Ntim Tshuaj Yej xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Have A Good Tea Kev Ntim Tshuaj Yej ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: In Japan, there is a custom of Hanami (cherry blossom viewing) during the cherry blossom season. This tea was created to enjoy the season of Hanami with its fragrance and taste. To complement the cherry blossom and night cherry blossom flavors, the package was created with a landscape.
By adding hand-drawn watercolors to the simple yet intricately arranged artwork, the result is a design that mixes a modern and traditional feel.
Qhov Loj & Ntim: (W)85mm x (D)20mm x (H)150mm
Cov Ntsiab Lus: Tea, Herb tea, cherry blossoms, japanese tea, Japanese food, Package design
Thev Naus Laus Zis Tsim Khoom: To express the freshness and fragility of cherry blossoms, an original hand-drawn watercolor painting was used.
The product logo area is embossed to differentiate its outline from the background illustration.
The box is easy to hold in your hand and is made of recyclable, non-glossy high-quality paper.
Kev Sib Tw Tsim Qauv: The difficult part of this design was to combine a traditional yet new design to convey the tea culture and history to a new generation. The illustration is based on an actual landscape, and the new design is simple, visually expressing the old and new, aroma and taste.
Kev Tshawb Fawb: This product originated in the historic city of Kawagoe, with the aim of passing on the culture of enjoying tea time to the younger generation, as the consumption of tea at home is declining across the country. As an entry model for tea culture for the generation that does not have the habit of enjoying tea at home, we created a familiar flavored tea with added sweetness and aroma, and incorporated it into a gorgeous design that is easy to pick up.
Kev Txhawb Siab: Kawagoe is a historical city in Japan, with cherry blossoms in full bloom and wonderful scenery using tea and herbs as ingredients.
The package was created with that scenery and the domestic tea leaves used as ingredients as inspiration for the seasonal scents of cherry blossom leaves, herbs, and fruits. The aim is to bring the taste, aroma, and scenery into one product.
Lub Sij Hawm Ua Hauj Lwm: This project started in october 2018 in Kawagoe and finished in February 2019.
Txheej Txheem Ua Hauj Lwm: The package is made of eco-friendly high quality paper and can be easily disassembled and recycled. The gorgeous seasonal design is eye-catching and popular as a gift.
Cov Tswv Cuab Pab: Brand Manager:Masahito Nunome
Illustrator:Tomomi Osawa
Kev Qhuas Duab: All Image: Photographer Nozomi Suzuki / Illsutrator Tomomi Osawa / Graphic designer and Art director Toshiki Okada