Sogurt With Love and All Things Good Zaub Ntxwv Yogurt Khoom Ntim los ntawm Jimmy Chew

Qhov qauv tsim Sogurt With Love and All Things Good Zaub Ntxwv Yogurt Khoom Ntim los ntawm Jimmy Chew yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2021

Sogurt With Love and All Things Good Zaub Ntxwv Yogurt Khoom Ntim

los ntawm Jimmy Chew

Tus Neeg Siv: Sogurt

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

14,338

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #119936

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Sogurt With Love and All Things Good Zaub Ntxwv Yogurt Khoom Ntim

Sogurt With Love and All Things Good yog ib qho tsim khoom ntim rau cov khob yogurt khov ua kem. Cov xim tshiab raug siv los qhia txog lub suab npe uas yooj yim nkag mus cuag, muaj kev zoo siab thiab zoo nkauj. Cov duab pib tso rau saum npoo ua kom pom tau txoj kev sib koom ntawm cov khoom tseem ceeb hauv txhua yam qab zib uas tsim los. Cov ntawv sau, cov cim duab thiab qhov chaw tso khoom raug muab teeb tsa kom qhia meej txog cov ntaub ntawv ntawm khoom thiab pab kom yooj yim nyeem. Lub npoo yas ntawm cov khoom ntim qub raug hloov ua lub npoo ntawv. Txhua lub khob ntim tau 125 milliliters thiab dav 74 millimeters.

Qhov Lees Paub

Txog A' Design Award Hlau

Sogurt With Love and All Things Good Zaub Ntxwv Yogurt Khoom Ntim yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Sogurt With Love and All Things Good Zaub Ntxwv Yogurt Khoom Ntim xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Sogurt With Love and All Things Good Zaub Ntxwv Yogurt Khoom Ntim tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The renewed brand identity and packaging system emphasizes on visual clarity and simplicity, with the main intention to congruently reflect evolution of the brand, personality of the founder and needs of their consumers.

Fresh colour hues have been used to reflect the approachable, fun loving, free spirited and elegant voice of Sogurt. The design showcases an optimistic aesthetic with uniquely overlaid illustrations to personify the fusion of key ingredients within each deliciously healthy crafted flavour.
Qhov Loj & Ntim: 74mm(width) x 82mm(height) x 82mm(diameter)
125ml ice-cream cup
Cov Ntsiab Lus: Sogurt, Hartwork, Packaging Design, Experience Design, Froyo, Ice-Cream
Thev Naus Laus Zis Tsim Khoom: Jimmy has scrutinised every element in the packaging design, from the colors, iconography, font type, visual design to materialization. The end result is a balanced design consideration of aesthetic, production efficiency and experience design.

By eliminating the use of plastic lid, which was in Sogurt's old packaging design, and switching to the use of paper lid, the design is intently aligned with Sogurt's brand values of spreading love and wellness. A positive messaging "Crafted With Love And All Things Good" is integrated into the design to accentuate their brand values.
Kev Sib Tw Tsim Qauv: The creative challenge faced during this project is on the production & logistics side of things. Due to the Covid-19 pandemic, this has affected the production lead time of the packaging, as well as the logistics transportation of the finished product. The campaign launch date to reveal the new packaging and visual design has to be slightly delayed.
Kev Tshawb Fawb: The success of the project depends largely on incorporating empathy driven service design to understand the client's personality, their business and touchpoints and their customers' needs. Interview and feedback were conducted with the brand owner and their customers to understand the challenges on their existing packaging design in areas of construction, production and visual design.

These knowledge are congruently aligned into the brand uplift and packaging design, to work strategically in tandem with Sogurt's campaign to extend ecommerce into their business to outreach a wider audience.
Kev Txhawb Siab: Jimmy has invigorated the Sogurt brand with a uniquely created packaging design. Every visual communication touchpoint designed for the Sogurt brand, from illustration, icons, colors, typography is purely intended to reflect the personality of the brand owner and permeate positive feelings, spreading positivity and enhance the good feelings to the consumer.

The ultimate intention is a visual identity specially created to accentuate positivity and liveliness.
Lub Sij Hawm Ua Hauj Lwm: The project started in August 2019 in Singapore and finished in October 2020. The new packaging designs are revealed to the market in January 2021.
Txheej Txheem Ua Hauj Lwm: The intended users' point-of-view is primarily to be able to extract the product information with clarity without being overwhelmed by the amount of information. The packaging design has been intently designed with the information hierarchy, content reading experience and visual design strategically considered.

The amount of information to be showcased has been stringently scrutinised with careful usage of layout, font type and iconography to promote readability.
Cov Tswv Cuab Pab: Creative Director : Jimmy Chew
Designer : Jimmy Chew
Kev Qhuas Duab: Image #1-4 : Photographer Antelope Studios, 2021.
Image #5 : Photographer Sogurt, 2021.