Daejeon Bruce Rice Cake Redesign Kev Ntim Khoom Ncuav Mov by Choulsoon Park

Daejeon Bruce Rice Cake Redesign Kev Ntim Khoom Ncuav Mov by Choulsoon Park is a highly esteemed winner of the very prestigious 2021 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2021

Daejeon Bruce Rice Cake Redesign Kev Ntim Khoom Ncuav Mov

by Choulsoon Park

Client: Soongraphic

A' Design Award Tooj Winner in Ntim Khoom Category

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Verified Award Winner

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Colors

The Design

About Daejeon Bruce Rice Cake Redesign Kev Ntim Khoom Ncuav Mov

Daejeon Bruce Ncuav Mov Redesign yog ib qho tsim khoom ntim rau ib qho khoom ncuav mov muag los ntawm ib lub tuam txhab ua khoom qab zib nyob rau thaj chaw Daejeon. Cov duab ntawm cuaj lub chaw tseem ceeb hauv Daejeon raug luam tawm rau ntawm lub thawv ntim, yog li ntawd cov neeg yuav khoom yuav tau txais cov ntaub ntawv ncig xyuas thaj chaw ua ke nrog rau khoom. Cov khoom raug faib ua peb pawg raws li qhov qab, thiab txhua pawg siv tus xim ntuj tsim los ntawm nws cov khoom siv tseem ceeb los qhia txog qhov qab. Cov npe khoom sau ua lus Kauslim thiab lus Askiv. Ntawv nyeem tuab raug siv, yog li lub thawv ntim yeej sawv tau lossis pw tiaj tiaj thiab tsis yooj yim raug puas tsuaj.

The Recognition

About the A' Design Award Tooj

Daejeon Bruce Rice Cake Redesign Kev Ntim Khoom Ncuav Mov yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Daejeon Bruce Rice Cake Redesign Kev Ntim Khoom Ncuav Mov xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Daejeon Bruce Rice Cake Redesign Kev Ntim Khoom Ncuav Mov ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 2019-2021 is the year of visiting Daejeon. In order to revitalize the Daejeon tourism culture, Daejeon's nine major landmark graphics were applied to the package of Sungsimdang, a leading confectionery company in Daejeon. Visitors and buyers of Sungsimdang can obtain information on various tourism cultures in Daejeon at the same time as purchasing products, and it will be effective marketing when exporting products in the future.
Dimensions & Packaging: Outer packing 234mm*120mm, inner packing 80mm*125mm, information paper 85mm*125mm
Tags: Illustration, Graphic, Design, Package
Production Technology: The designer decided that the Daejeon Bruce Mochi packaging should convey honest products and brand image while conveying information about local attractions.
To this end, each series was divided into three series according to taste, and each series was designed by linking the brand and local story.
This allows you to experience a variety of products, as well as convey visual information to consumers who have purchased the product.
You can also use thick paper to stand or lay it down. And it is not easily damaged.
Design Challenge: The student designer alone conducted market research from planning to final design results. We have invested a lot of time in surveys to get our marketing results, and we have done several tests on the material of the paper and the structure of the package so that we can install or place the package later.
Research: We divided into two categories: Daejeon local residents and all citizens (including foreigners), and conducted a questionnaire on the brand of the product to be designed and a questionnaire on the degree of understanding of landmarks in the Daejeon area.
As a result, the experience with the product brand “Sungsimdang” was high, but the experience with landmarks in the Daejeon area was somewhat insufficient. Therefore, it was determined that if the local landmark was promoted through the influential company “Sungsimdang” in the region, it would be a good marketing for both the company and the Daejeon area.
Inspiration: There are various cultural assets and attractions in Daejeon, but it is a pity that many people do not know well and most foreigners only know Seoul. Therefore, we considered the necessary methods to effectively activate local tourism through influential companies in the Daejeon region.
Project Duration: The project started in March 2020 and was completed in November 2020 and has been exhibited at the Hanbat National University Moglyeon Gallery.
Operation Flow: The designer selected the color flow of each of the three series as the original color of the material, so that consumers can easily grasp the taste of the product they want to purchase. Also, in consideration of various consumers, English and Korean were applied to each product name in addition to colors.
Team Members: Individual