Ballantines 17 Primary Function: Ntim Khoom Plig los ntawm Li-Shang Printing Co., Ltd

Qhov qauv tsim Ballantines 17 Primary Function: Ntim Khoom Plig los ntawm Li-Shang Printing Co., Ltd yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2021

Ballantines 17 Primary Function: Ntim Khoom Plig

los ntawm Li-Shang Printing Co., Ltd

Tus Neeg Siv: Li-Shang Printing Co., Ltd

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

22,909

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #120433

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Ballantines 17 Primary Function: Ntim Khoom Plig

Ballantines 17 yog ib qho kev tsim ntim khoom plig rau cawv whisky sib xyaw. Lub thawv tawv raug tsim los ntawm UV offset luam ntawm daim ntawv nyiaj foil, nrog cov xim kub thiab xiav thiab cov logo raug nias tob. Ib qho conveyor belt hauv qab lub thawv tsa ib lub tsev ntawv sawv ntsug thaum qhib lub npog, ua kom lub raj cawv nyob saum ib lub theem kub. Cov luam kub raws txoj kev sau txog cov xyoo dhau los uas tau txais khoom plig. Cov qauv txawv txav ntawm txujlom thiab cov ntxiv qab ntsim raug tso rau ntawm sab pem hauv ntej ntawm lub npog. Kev npaj no coj lub qhov muag, tom qab ntawd ntxhia, tom qab ntawd saj.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Ballantines 17 Primary Function: Ntim Khoom Plig yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Ballantines 17 Primary Function: Ntim Khoom Plig xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Ballantines 17 Primary Function: Ntim Khoom Plig yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: As users unfold and interact with the packaging, the visuals, the smells and then the tastes create a sensuous experience to emphasize the value of the whisky.
Qhov Loj & Ntim: Width (250 mm) x depth (155 mm) x height (370 mm), Bottle capacity 700ml
Cov Ntsiab Lus: whisky, packaging, liquor packaging, creative packaging
Thev Naus Laus Zis Tsim Khoom: Rigid box with UV Offset printing on silver foil paper, gold and blue spot color with embossing technique on logos. The highlight of the packaging is the conveyor belt mechanism that is installed under the box which allows the bible stand to rise up as users lay down the box cover.
Kev Sib Tw Tsim Qauv: The moment from unfolding the packaging to drinking the liquor, we carefully design how the users would interact with the components and how the experience of colors, movements, smells and tastes will present the value of the brand to its full potential.
Kev Tshawb Fawb: With Bible as our inspiration, we wanted to portray a sacred moment with the honorable mentioned whisky, as if it is presented at the end of a holy altar. The key is to convey the concept of time and create interactions with the senses through special structural mechanism and thoughtful placement of objects.
We had planned to design the flow of the interaction as this: First, users witness the rising bible. Then they proceed to read the honorable past of the whisky. Finally, they take in the aromas of the spices at the front before they enjoy the whisky. The whole experience is presented in the sequence of visual, smell then taste.
Kev Txhawb Siab: Ballantine’s 17 Year Old blended whisky has been named 2020 Scotch Blend of the Year in Jim Murray’s Whisky Bible. This limited edition packaging celebrates the famous whisky for its 7th win of the same title. The idea that Bible signifies the most important print, we use this as our core concept. Combined with Ballantine's signature blue color, we designed a conceptual space that translates a gilded magnificent altar into an elevated stage for the liquor bottle and the Whisky Bible.
Lub Sij Hawm Ua Hauj Lwm: The project started in Taiwan in June 2020 and completed in Taiwan in August 2020.
Txheej Txheem Ua Hauj Lwm: When users open the plain blue box the bible will emerge on the golden stage, placed right next to the prestige Scotch Blend whisky. As a pathway leading up to the stage, the gold prints record the past seven awarded years. Cork bottled samples of the spices and flavors are presented at the front of the box cover to provide users a more dynamic experience for the sense of smell right before their first sip of the whisky.
Cov Tswv Cuab Pab: Design director: Sheng-Hsun Hong
Graphic designer: Chih-Chen Huang
Packaging structural designer: Li-Fan Liu
Kev Qhuas Duab: Image #1: Photographer Yi-Han Pan, 2021.
Image #2: Photographer Yi-Han Pan, 2021.
Image #3: Photographer Yi-Han Pan, 2021.
Image #4: Photographer Yi-Han Pan, 2021.
Video: Editor Yi-Han Pan, 2021.