Yanjing White Beer Kev Ntim Cawv Bia los ntawm Gen Xu and Feihu Han

Qhov qauv tsim Yanjing White Beer Kev Ntim Cawv Bia los ntawm Gen Xu and Feihu Han yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2021

Yanjing White Beer Kev Ntim Cawv Bia

los ntawm Gen Xu and Feihu Han

Tus Neeg Siv: Beijing Yanjing Brewery Co.,Ltd.

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

11,517

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #120520

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Yanjing White Beer Kev Ntim Cawv Bia

Yanjing White Beer yog qhov tsim kev ntim rau cawv bia raus raj thiab raus tais hlau. Cov duab qhia sib txuas Suav thiab German kab lis kev cai, nrog cov xim muab los ntawm ib lub tsho ncaws pob German thiab cov duab ntawm malt thiab hops los ua kev qhuas rau Germany, qhov chaw pib ntawm cawv bia dawb. Ib phaj ntawm lub npe muaj duab zoo li daim thaiv qhia meej lub npe khoom thiab ua kom tag nrho daim qauv sib npaug zos. Lub tais hlau raug tsim raws li qhov loj ntawm ib txwm tes kom tuav ruaj, thiab lub raj uas nqaim me me tuaj tuaj yeej tuaj yeem tuav tau txhua qib siab. Lub raj yog ua ntawm iav rov qab siv tau thiab lub tais yog ua ntawm hlau aluminum rov qab siv tau.

Qhov Lees Paub

Txog A' Design Award Tooj

Yanjing White Beer Kev Ntim Cawv Bia yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Yanjing White Beer Kev Ntim Cawv Bia xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Yanjing White Beer Kev Ntim Cawv Bia ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Yanjing white beer is a new brand promoted by Yanjing Group, which integrates the alcohol and sports culture of China and German. The designing elements are based on the uniform of German football team. While the malt and hops symbolize the fusion of eastern and western culture as well as respect for the original place of white beer. This design helps spread the concept of white beer and also makes the package more recognizable.
Qhov Loj & Ntim: 67.4*67.4*248mm, 54*54*170mm
Cov Ntsiab Lus: White beer, liquor package, fashionable appearance, cultural connotation, innovative interaction
Thev Naus Laus Zis Tsim Khoom: The package of Yanjing White Beer is made of recyclable aluminum material (canned beer) and recyclable glass (bottled beer). The integrated bottle saves material cost. By presenting the pure ingredients of beer-making, malt and hops, customers can taste the special and abundant flavor of beer and get perfect drinking experience.
Kev Sib Tw Tsim Qauv: The white beer has been an independent category in Chinese market, but there is further room for the improvement of its market awareness, which still belongs to minor beer. With innovation in terms of fermentation, materials and craft, it guides the new trend of healthy liquor-drinking. Meanwhile, it breaks the market situation of white beer, stimulating the consumption of white beer, refreshing the traditional cognition of white beer and building brand image by the logo and original package.
Kev Tshawb Fawb: According to research, most alcohol consumers pursue high-end, individual and high-quality products. And traditional white beer emphasizes foreign background and European and American culture, which does not cater to the aesthetics and taste of Chinese customers. While the new package of Yanjing white beer introduces Chinese characteristics on this basis, which shows the confidence of Yanjing Beer on Chinese culture.
Kev Txhawb Siab: The package design is inspired by the pure ingredients in malt and hops. The entire package adopts shield-like title, which matches with the recognizable slogan well and highlights the words of White Beer. Meanwhile, the Chinese and German cultural elements, malt, hops and German football team are used as decoration, which shows respect for German, the original place of white beer.
Lub Sij Hawm Ua Hauj Lwm: The project was started in Beijing in September, 2020 and put on sale in November, 2020.
Txheej Txheem Ua Hauj Lwm: The can of white beer is designed according to the palm size of most customers so as to facilitate their holding and grasping and avoid easy slipping. While the bottled white beer adopts tapered design so that customers can grasp it properly at any height. The pull ring design on the cap can allow customers to easily open it without an opener at any time and any place.
Cov Tswv Cuab Pab: Feihu Han
Gen Xu
Da Wu