Solemici Packaging Primary Function: Ntim Khoom Nqaij by Dmitry Kultygin

Solemici Packaging Primary Function: Ntim Khoom Nqaij by Dmitry Kultygin is a highly esteemed winner of the very prestigious 2021 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2021

Solemici Packaging Primary Function: Ntim Khoom Nqaij

by Dmitry Kultygin

Client: Dmitry Kultygin

A' Design Award Nyiaj Winner in Ntim Khoom Category

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The Design

About Solemici Packaging Primary Function: Ntim Khoom Nqaij

Solemici yog ib qho tsim tawm ntim khoom rau cov nqaij qab zib Italian xws li salami thiab prosciutto. Qhov kev tsim no muab qhov saj ntawm cov khoom piv rau cov haujlwm zoo tshaj plaws ntawm Renaissance kos duab. Lub thawv ntim tseem ceeb yog ib lub tais yas uas luam nrog cov texture zoo li lub pob zeb marble. Daim ntawv header yog tsim nrog offset luam thiab kub foil xaws, uas txhawb tus yam ntxwv zoo tshaj plaws ntawm cov khoom. Lub tais ntsuas 225 mm siab thiab 123 mm dav. Cov xim ci ntsa iab thiab cov ntsiab lus sib txawv pab kom cov khoom tawm tuaj rau saum txee khw. Qhov kev tsim kuj qhia txog kev hwm rau cov txheej txheem tsim khoom raws li kev lig kev cai.

The Recognition

About the A' Design Award Nyiaj

Solemici Packaging Primary Function: Ntim Khoom Nqaij yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Solemici Packaging Primary Function: Ntim Khoom Nqaij xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Solemici Packaging Primary Function: Ntim Khoom Nqaij yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
Dimensions & Packaging: Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
Tags: Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
Production Technology: The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
Design Challenge: The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
Research: The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
Inspiration: Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
Project Duration: The project started in December 2020 in Moscow
Operation Flow: Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
Team Members: Designer: Dmitry Kultygin
3D visualization: Pavel Gubin