Rikchari Cev Khoom Kas Fes los ntawm Planetario

Qhov qauv tsim Rikchari Cev Khoom Kas Fes los ntawm Planetario yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2021

Rikchari Cev Khoom Kas Fes

los ntawm Planetario

Tus Neeg Siv: Rikchari Packaging by Planetario

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

13,052

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #121161

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Rikchari Cev Khoom Kas Fes

Rikchari yog ib qho tsim khoom cev rau ib lub cim kas fes hauv tebchaws Peru uas tsom mus rau kev ruaj khov ntev thiab lub luag haujlwm rau zej zog. Lub npe Rikchari txhais tau tias sawv los ntawm lus Quechua, thiab tus ntawv C tsim ib daim duab qauv uas qhia ob yam - ib lub noob kas fes thiab ib lub qhov muag. Qhov kev tsim khoom cev raws li lub logo tsim, uas siv ib qho kev tsim ntawv nyeem uas tau txais kev tshoov siab los ntawm cov duab qauv geometric ntawm lub tebchaws Inca ntawm Peru, hu ua Tocapu. Cov kas fes loj hlob nyob rau Chirinos, sab qaum teb ntawm Peru, ntawm qhov siab 1700 mev sab saum dej hiavtxwv. Qhov kev tsim no nthuav tawm cov kas fes ua ib qho khoom organic uas muaj lub hom phiaj rau zej zog.

Qhov Lees Paub

Txog A' Design Award Hlau

Rikchari Cev Khoom Kas Fes yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Rikchari Cev Khoom Kas Fes xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Rikchari Cev Khoom Kas Fes tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Rikchari is a socially responsible coffee brand that stands for sustainability, with a strong smell, precise acidity and a delicious flavor. It was created in Chirinos, in the province of San Ignacio, in the north of Peru, growing at 1700 meters above sea level, the perfect height for Arabica coffee. The new branding and packaging reflect their values: conscience, quality, humanity and commitment. They wanted to maintained the quality and essence of the coffee when it reaches the final consumer.
Qhov Loj & Ntim: Dimension: 160 mm x 240 mm / Weight: 250 grams
Cov Ntsiab Lus: design, coffee, coffee design, packaging, coffee packaging, peruvian designs, latin america, peru, peruvian coffee
Thev Naus Laus Zis Tsim Khoom: This design was done digitally with Adobe programs. Physical proofing was also done to check details.
Kev Sib Tw Tsim Qauv: As a new product, the previous packaging did not fully represent its purpose as a brand, which caused it to communicate a generic aspect that failed to stand out from its competition in the sector.

Rikchari is a brand with purpose, created by two women who care about making the highest quality coffee for their customers, seeking to give value to coffee from Peru and Cajamarca around the country, as well as leaving Peru up high. It is intended that the brand competes as an organic product full of passion, dedication and with a social purpose, so it was necessary to present this in the packaging design.
Kev Tshawb Fawb: The project seeks to tell the world that Peru has one of the best areas for growing coffee. Rikchari grows on a farm in Cajamarca, which began producing coffee more than 50 years ago, following in the footsteps of an export coffee tradition.

The brand seeks to provide a product that can raise the established standards, to provide work and generate income for several families in the community and to solve different social projects in the town. All this process is strongly related to the brand's values: conscience, humanity, commitment and quality.
Kev Txhawb Siab: The brand name, Rikchari, means WAKE UP in Quechua, so we worked with the letter C to represent a silhouette that resembles a coffee bean and an eye. The packaging followed the idea of the logo design, which has a typographic construction that resembles the geometric shapes made in the Inca empire of Peru, known as Tocapu. This design reflects a quality product, made with passion and at the same time a product that reflects its human, social and organic side.
Lub Sij Hawm Ua Hauj Lwm: The project began at the end of 2019 in Lima, Peru and was completed in June 2020. The printing of the product began in September 2020.
Cov Tswv Cuab Pab: Creative Director: Pedro Alayza Maccera
Account Director: Eddy Alarcón Herrera
Account Coordinator: Sandra Benavente Velando
Art Director: Kevin Huarac Romero
Graphic Designer: Renato Romero Saenz