Yashang Hing Tau Ball Primary Function: Ntim Zaub Mov by Mars Team

Yashang Hing Tau Ball Primary Function: Ntim Zaub Mov by Mars Team is a highly esteemed winner of the very prestigious 2021 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2021

Yashang Hing Tau Ball Primary Function: Ntim Zaub Mov

by Mars Team

Client: Shenzhen Baixinglong Creative Packaging Co., Ltd

A' Design Award Nyiaj Winner in Ntim Khoom Category

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Colors

The Design

About Yashang Hing Tau Ball Primary Function: Ntim Zaub Mov

Yashang Hing Tau Ball yog ib qho kev tsim ntim rau cov khoom noj tsub-tsub (meatball). Cov duab kos yog raws li cov ntawv sib txawv ntawm cov khoom noj sab hauv. Cov duab tsiaj txhu tau muab teeb tsa ua cov duab kos niaj hnub tam sim no, thiab txhua yam khoom noj raug txiav txim los ntawm cov xim sib txawv. Cov xim sib txawv ntxaws pab txhawb kev pom tseeb thaum nyob ntawm cov phaj muag khoom. Qhov kev tsim no kuj hais txog kev cai lij choj zoo thiab txaus siab ntawm cheeb tsam Chaoshan hauv Tebchaws Suav, thiab muaj ib lub hnab ntawv liab tso puag ncig lub khoom. Siv kev luam ntawv, cov yas noj tau (food grade plastic) thiab ib txoj hlua paj ntaub. Lub thawv ntim ntsuas 260 x 150 x 260 milimev.

The Recognition

About the A' Design Award Nyiaj

Yashang Hing Tau Ball Primary Function: Ntim Zaub Mov yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Yashang Hing Tau Ball Primary Function: Ntim Zaub Mov xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Yashang Hing Tau Ball Primary Function: Ntim Zaub Mov yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The meatball packaging is designed creatively based on the raw materials of the product. The layout combines them in the form of modern graphics. The various types of raw materials are distinguished by color contrast. Reflect the sense of modern fashion at the same time increase the interesting expression of the product, and the strong contrast of colors in the shelf display terminal will have a good sense of visual impact.
Dimensions & Packaging: 260mmx150mmx260mm, which is suitable for the size of consumers under such specifications, provides better consumption experience for consumers.
Tags: Meatball, graphic composition, color composition, animal image
Production Technology: Application of paper printing, food grade plastic, silk belt
Design Challenge: In this project, the most difficult thing is how to combine a variety of animal images into a package with the characteristics of Chaoshan region in China, while the packaging presentation should have a sense of modern fashion. Finally, through reading books and referring to a large number of design pictures, I found that modern graphic composition and color composition can well integrate these points. Finally, I began to design in this way.
Inspiration: Inspired by the combination of animal graphics and color composition, the design of this package integrates the traditional customs of Chaoshan area in China that like auspicious things. Meanwhile, the design of the red envelope around the product is also designed to have a better sense of experience with consumers.
Project Duration: The project started in September 2020 in Shenzhen, completed in October 2020 in Shenzhen, and went on sale in the market in December 2020

Read the Press Release