Yoyic Huojunpaopao Kev Ntim Raj Dej Haus los ntawm Tingting Wang

Qhov qauv tsim Yoyic Huojunpaopao Kev Ntim Raj Dej Haus los ntawm Tingting Wang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2021

Yoyic Huojunpaopao Kev Ntim Raj Dej Haus

los ntawm Tingting Wang

Tus Neeg Siv: High-tech MengNiu Dairy (Beijing)CO.,LTD

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

12,293

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #121519

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Yoyic Huojunpaopao Kev Ntim Raj Dej Haus

Yoyic Huojunpaopao yog ib lub raj ntim tsim los rau ib yam kua haus muaj bubble uas muaj probiotics nyob nyuj. Kua haus no sib xyaw cov lactic acid bacteria muaj bubble nrog probiotics nyob nyuj, qab zib tsawg thiab tsis muaj roj. Lub raj ua los ntawm PET dawb tshab kom zoo li iav, muaj daim duab yag thiab nyias, thiab ntim tau 388 milliliters. Daim ntawv qhia siv cov ntawv sau Suav loj thiab cov duab bubble los qhia txog zog thiab kev muaj sia. Tus qauv tsim no lub hom phiaj yog qhia txog qab zib thiab kev noj qab haus huv ua ke. Lub raj kua haus no muag rau hauv cov khw muag khoom sai nyob rau hauv chav txias kom cov probiotics tseem nyob nyuj.

Qhov Lees Paub

Txog A' Design Award Tooj

Yoyic Huojunpaopao Kev Ntim Raj Dej Haus yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Yoyic Huojunpaopao Kev Ntim Raj Dej Haus xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Yoyic Huojunpaopao Kev Ntim Raj Dej Haus ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Sparkling drinks are trending in China, while there are very limited types of probiotic sparkling drinks. To take probiotic sparkling drinks to the next level, we have designed a brand-new product - huojunpaopao. As its name highlights, this drink contains live probiotics. The combination of sparkling lactic acid bacteria and live probiotics with low sugar and zero fat, making it uplifting and refreshing. Huojunpaopao also represents the brand yoyic, forming an iconic brand image.
Qhov Loj & Ntim: 388ml, PET bottle, Clear Color, Diam (max.) 64mm x Height 216 mm. We used high transparent PET materials to achieve the texture of glass.
Cov Ntsiab Lus: yoyic, sparkling lactic acid bacteria, live probiotics, PET, Packaging Design, Bottle Design, Graphic Design
Thev Naus Laus Zis Tsim Khoom: Yoyic huojunpaopao is the world's first live probiotic sparkling drink. Besides, in order to maintain the activity of the preferred Danish high-live probiotics in the product, we selected cold chain transportation and storage.
Kev Sib Tw Tsim Qauv: This is a new unique product, that combines the properties of the traditional probiotic drinks with the exciting bubbling feeling of sparkling drinks. Our main challenge was to transmit the healthiness and the digestive benefits of the live probiotics using a bold and refreshing language that could gave a frizzy twist to the design.
Kev Tshawb Fawb: Our goal was to satisfy the new need of the consumer for an unconventional product that was healthy and exciting at the same time. Our target are all those people who seek for new exciting experiences, who love to try new things and want to live life at its fullest but never forgetting to pay attention to healthiness and quality. Our product was born to satisfy these needs, not only from a functional point of view, but also emotionally with our packaging design.
Kev Txhawb Siab: We wanted to convey "the coexistence of tasty and healthy". The shape is light and elegant, aesthetically in line with our young target's pursuit of healthiness. The label is designed with light and vitality as drivers. The bold character in Chinese calligraphic design and is reminiscent of exciting moments. The bubbles let's you experience the brisk vitality of "live probiotic bubble drinks" which together with the feature "full of sparklingness" are made into a visual representation.
Lub Sij Hawm Ua Hauj Lwm: The project started in February 2020 and ended in March 2021. Bottle sample production in Sidel Shanghai.
Txheej Txheem Ua Hauj Lwm: HUOJUNPAOPAO are sold mainly in convenience stores in cold chain. The advanced technology and production equipment can ensure.
Cov Patent: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2020
Cov Tswv Cuab Pab: Lei Jiang, Jian Sun, Jun Yang, Jing Liang, Yong Zhang, Tingting Wang, Hua Xie, Xiaoyan Wang, Chengjie Ding, Chang Liu, Yincheng Liu
Kev Qhuas Duab: .