Peaceful Cov Pob Tshuaj Ntsuab Tsev Tea los ntawm Wang Jinsheng

Qhov qauv tsim Peaceful Cov Pob Tshuaj Ntsuab Tsev Tea los ntawm Wang Jinsheng yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Hlau hauv Pawg Sib Tw Tsim Ntim Khoom.

HlauNtim Khoom· 2021

Peaceful Cov Pob Tshuaj Ntsuab Tsev Tea

los ntawm Wang Jinsheng

Tus Neeg Siv: Yunnan Tech & Besiness University

Tus Yeej A' Design Award Hlau hauv Pawg Ntim Khoom

15,774

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #122731

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Peaceful Cov Pob Tshuaj Ntsuab Tsev Tea

Peaceful yog ib qho tsim qauv rau cov pob tshuaj ntsuab tsev tea. Lub thawv sab nraud muaj ib daim duab kos tes ntawm ib tug poj niam hnav cheongsam, cov ris tsho qub ntawm cov poj niam Suav, uas muaj cov qauv paj ntoos sib xyaw rau hauv ntaub. Daim duab no siv txoj kev luam ntawv gravure rau saum lub qhov ntim ntawm lub thoob aluminium. Lub pob muaj ob feem, lub thawv qhov cover thiab lub thawv qhov cev, yog li ntawd cov thoob me me yooj yim qhib, rho tawm, thiab tso saib. Daim ntawv aluminium foil sab hauv tiv thaiv cov tshuaj ntsuab tsev kom tsis txhob nyoos dej. Peb yam qab ncauj (flavours) tuaj yeem xyaw ua ke kom haum rau txhua tus neeg qab ncauj sib txawv.

Qhov Lees Paub

Txog A' Design Award Hlau

Peaceful Cov Pob Tshuaj Ntsuab Tsev Tea yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Peaceful Cov Pob Tshuaj Ntsuab Tsev Tea xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Peaceful Cov Pob Tshuaj Ntsuab Tsev Tea tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Cheongsam and scented tea are basically exclusive to women in China. This packaging design uses a beautiful woman wearing a cheongsam as the outer packaging of the scented tea, and uses synesthesia to give users an elegant, quiet and beautiful association with scented tea.
Qhov Loj & Ntim: Width 75mm x Length 200mm x Height 45mm
Cov Ntsiab Lus: Cheongsam, Scented Tea, Classical, Elegant, Tradition
Thev Naus Laus Zis Tsim Khoom: The hand-painted pattern is made into the cover of the aluminum can packaging by gravure printing. The performance of the protective layer and the adhesive layer also have physical and chemical indicators, so that the aluminum foil that protects the tea has good barrier properties, hygienic safety, heat sealability and good physical and mechanical properties.
Kev Sib Tw Tsim Qauv: There are many women-related products. How to choose an element that is more appropriate than the scented tea as the packaging pattern is the most challenging part of the whole design. After many selections, we finally chose cheongsam. The function of cheongsam to show the unique beauty of women echoes the beauty of scented tea. Through adjustment and combination, we have integrated floral patterns on the fabric of the cheongsam, as an embellishment of the cheongsam, blending with the main body, conveying the femininity of women, and reflecting the sweetness and softness of scented tea.
Kev Tshawb Fawb: This design is inspired by the unique Chinese costumes-cheongsam, cheongsam and flowers all have intuitive associations with women. The content of this package is scented tea, so the combination of cheongsam and flowers is used to highlight the feminine beauty, and the picture is soft and unified.
Nowadays, Chinese retro style is more popular, and these elements are deeply loved by some young people. Cheongsam is one of the traditional Chinese quintessence. While promoting flower tea, it also serves as a publicity and protection for traditional culture. Let more young people understand the excellent Chinese traditional culture.
Kev Txhawb Siab: The packaging uses beauties wearing cheongsam as the main element, so that the target group of scented tea has a clear understanding. The color of the packaging is stable and classic, harmonious and unified with the taste of the target user.
Lub Sij Hawm Ua Hauj Lwm: The project started in September 2020 in Kunming and finished in March 2021 in Kunming
Txheej Txheem Ua Hauj Lwm: The package is composed of two parts: a box cover and a box body. This structure is convenient to open and easy to take out and display the tea can. The inner packaging is packaged in a small can, and the aluminum foil material can effectively prevent the scented tea from getting damp. The meticulous illustration pattern highlights the fine quality of the small box packaging. Three different flavors of scented tea can be randomly combined according to the needs of users to meet the diverse needs of consumers.
Cov Tswv Cuab Pab: Wang Jinsheng
Xie Jin
Feng Meiyan
Chen Shiguang
Lin Hai
Deng Shaobiao
Kev Qhuas Duab: Image#1: Illustrator Wang Jinshengi, 2020.