From Caudat Kev Tais Khoom Kafes by Vu Agency

From Caudat Kev Tais Khoom Kafes by Vu Agency is a highly esteemed winner of the very prestigious 2021 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2021

From Caudat Kev Tais Khoom Kafes

by Vu Agency

Client: From CauDat

A' Design Award Tooj Winner in Ntim Khoom Category

11,927

Verified Award Winner

Verify Award Status for #122819

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About From Caudat Kev Tais Khoom Kafes

From Caudat yog ib qho kev tais khoom rau kafes, tsim tawm ua ntim ib kilogram, 500 gram, thiab 250 gram. Tus qauv tsim no hloov tus duab qub ntawm cov noob kafes los ua cov cim duab (mascots) uas tau qhov kev txawj ntse los ntawm cov keeb kwm dhau los thiab kev kos duab tattoo ntawm Samoa. Xim daj thiab xim dub raug siv ua tib yam kom sib xws thiab tsim kom pom kev sib txawv tab sis tsis ua rau qhov muag tsis txaus siab. Qhov chaw dawb pab kom tus qauv sawv daws pom meej thiab yooj yim nyeem. Cov ntim khoom no luam tawm siv offset thiab flexography rau ntawm ntawv, foil aluminium, thiab plastic films. Lub hom phiaj yog xav tau ib lub ntim kafes uas yooj yim nco thiab yooj yim piav rau lwm tus.

The Recognition

About the A' Design Award Tooj

From Caudat Kev Tais Khoom Kafes yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. From Caudat Kev Tais Khoom Kafes xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. From Caudat Kev Tais Khoom Kafes ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After more than 1 year of researching on Vietnamese and international packaging, realize that most of the packaging in general and coffee in particular focus on the artistic factor, but forget the practicality and application of when it comes to the market, it is about building an image that can be easily recalled and passed down by word of mouth.

The project aims to create an easily word-of-mouth name for packaging designs.
Dimensions & Packaging: 1Kg: Total size: 45x78cm x 2
Finished product size: 13.5 x 39 x 9cm
Packaging Substrate / Materials: Polyester (PET), aluminum foil (Al) and polyethylene (PE)
Printing Process: Flexography

500g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset

250g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset
Tags: coffee, packaging, design, caudat, vietnam, branding, brandingdesign, brand, designinspiration
Production Technology: Packaging Substrate / Materials: Paper, aluminum foil (Al) Printing Process: Offset
Design Challenge: The challenge in this project is that we want to change a different view of coffee packaging. We wanted to apply impressive and distinctive design techniques, which is very difficult to convince our customers that in the coffee packaging market there must always be coffee beans.
Research: We read books about the history of coffee, we study coffee, we visit art museums and historical elements, graphics, dramatic color shapes, legendary animals, from So we designed this impressive packaging system.
Inspiration: A is the first and highest letter on the used scale that everyone implies is the best.

CAO is the second product line name for customers to enjoy. HIGH means premium, which ranks the highest on the quality scale.

Inspired by ancient mascots from many different civilizations.

In Greek mythology, the owl is the symbol of the goddess of wisdom Athena.

The Great Sphinx of Giza

Anubis The god of Egypt

The design style is inspired by the tattoos of the samoan people
Project Duration: 2020 - Ho Chi Minh City, Vietnam
Operation Flow: Packaging design is defined as good, good here including the art and applicability of the packaging when appearing at the point of sale, the way the packaging is and the packaging itself. Good packaging design achieves three elements: Aesthetics, Story and word of mouth application.
Team Members: Vu agency
Image Credits: # Main Image: Creative director: Quyen Vu
#1 Graphic Designer & Photographer: Vu Agency
#2 Graphic Designer & Photographer: Vu Agency
#3 Graphic Designer & Photographer: Vu Agency
#4 Graphic Designer & Photographer: Vu Agency