Beer Mail by Volfas Engelman Primary Function: Ntim Cawv Nkig Craft los ntawm Bold Brands

Qhov qauv tsim Beer Mail by Volfas Engelman Primary Function: Ntim Cawv Nkig Craft los ntawm Bold Brands yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2021

Beer Mail by Volfas Engelman Primary Function: Ntim Cawv Nkig Craft

los ntawm Bold Brands

Tus Neeg Siv: Bold Brands

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

25,457

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #122875

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Beer Mail by Volfas Engelman Primary Function: Ntim Cawv Nkig Craft

Beer Mail yog ib qho kev tsim ntim rau ntau hom cawv nkig craft. Cov ntawv qhia raug ua zoo li cov thawj ntawv xa ntawv, uas yog qhia txog lub npe brand thiab txog qhov zoo ntawm cov thawj ntawv xa ntawv uas neeg nyiam khaws. Txhua hom nqa ib daim duab collage uas txuas cov khoom uas thaum xub ntsia zoo li tsis txheeb ze. Cov khoom siv rau hauv cawv raug muab zais rau hauv cov duab, yog li tus neeg yuav khoom yuav nrhiav tau lawv. Cov cawv raug muag hauv cov raj iav 330 ml uas muaj cov ntawv qhia luam tawm los ntawm digital thiab hauv cov thoob luam 500 ml. Qhov kev tsim no qhia txog cov ntim me me ntawm cov khoom no.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Beer Mail by Volfas Engelman Primary Function: Ntim Cawv Nkig Craft yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Beer Mail by Volfas Engelman Primary Function: Ntim Cawv Nkig Craft xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Beer Mail by Volfas Engelman Primary Function: Ntim Cawv Nkig Craft yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
Qhov Loj & Ntim: 500 ml cans HD printed.
330 ml glass bottles with labels.
Cov Ntsiab Lus: Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
Thev Naus Laus Zis Tsim Khoom: Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
Kev Sib Tw Tsim Qauv: Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
Kev Tshawb Fawb: Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making.
One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market.
Kev Txhawb Siab: The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
Lub Sij Hawm Ua Hauj Lwm: This project started in January 2020 and is still ongoing adding a new variety every other month.
Txheej Txheem Ua Hauj Lwm: Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
Cov Tswv Cuab Pab: Creative Director: Motiejus Gaigalas
Graphic Design: Sandra Ramoskaite
Kev Qhuas Duab: Illustrations & Visuals: Sandra Ramoskaite