OHO Lentil Chips Kev Ntim OHO Lentil Chips los ntawm Bold Brands

Qhov qauv tsim OHO Lentil Chips Kev Ntim OHO Lentil Chips los ntawm Bold Brands yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2021

OHO Lentil Chips Kev Ntim OHO Lentil Chips

los ntawm Bold Brands

Tus Neeg Siv: Bold Brands

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

16,405

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #122943

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog OHO Lentil Chips Kev Ntim OHO Lentil Chips

OHO Lentil Chips yog qhov tsim qauv ntim rau ib yam khoom noj me me uas ua los ntawm lentil. Lub hnab ntim muaj qhov ntev 190 x 250 x 50 mm thiab luam ntawv rau saum polypropylene los ntawm txoj kev flexography nrog ib qho paper touch varnish. Ib daim duab kraft paper ua qab xis los hloov cov xim ci ntsa iab uas feem ntau siv rau hom khoom noj me me no, thiab pub tau lub ntsej muag zoo li yam muaj nyob hauv qab ntuj tsim. Cov duab kos ua si pab ntxiv tus cwj pwm lom zem rau daim ntim, thaum cov qab zib ntawm khoom noj tau qhia tawm los ntawm cov duab yees uas muaj kev zoo siab tshaj plaws. Kev sib txuas ua ke no ua rau tus khoom yooj yim paub thiab qhia tias nws yog ib qho khoom noj me me uas zoo rau kev noj qab haus huv dua qub.

Qhov Lees Paub

Txog A' Design Award Tooj

OHO Lentil Chips Kev Ntim OHO Lentil Chips yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. OHO Lentil Chips Kev Ntim OHO Lentil Chips xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. OHO Lentil Chips Kev Ntim OHO Lentil Chips ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
Qhov Loj & Ntim: 190 x 250 x 50 mm snacks bag printed on popypropylene.
Cov Ntsiab Lus: Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
Thev Naus Laus Zis Tsim Khoom: Flexograhy with paper touch varnish.
Kev Sib Tw Tsim Qauv: It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
Kev Tshawb Fawb: Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
Kev Txhawb Siab: OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
Lub Sij Hawm Ua Hauj Lwm: This project started in January 2020 February and finished 2020 May.
Txheej Txheem Ua Hauj Lwm: Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
Cov Tswv Cuab Pab: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Sandra Ramoskaite, Vytenis Petrusevicius
Kev Qhuas Duab: Visuals: Sandra Ramoskaite