Baltija Chocolate Collection Primary Function: Ntim Khoom Noj Qab Zib los ntawm Bold Brands

Qhov qauv tsim Baltija Chocolate Collection Primary Function: Ntim Khoom Noj Qab Zib los ntawm Bold Brands yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Ntim Khoom.

NyiajNtim Khoom· 2021

Baltija Chocolate Collection Primary Function: Ntim Khoom Noj Qab Zib

los ntawm Bold Brands

Tus Neeg Siv: Bold Brands

Tus Yeej A' Design Award Nyiaj hauv Pawg Ntim Khoom

24,777

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #122959

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Baltija Chocolate Collection Primary Function: Ntim Khoom Noj Qab Zib

Baltija yog ib pawg ntim khoom rau cov chocolate uas muag hauv cheeb tsam Baltic. Lub npe los ntawm lo lus Lithuanian rau Dej Hiav Txwv Baltic, uas tau tsim tsa cov qauv tsim no. Ib lub teeb ci pom kev rau nkoj thiab ib qho yeeb yaj kiab hiav txwv raug kos ua yam qauv Victorian classic, nrog cov ntsug daim ntxhee uas qhia txog kev txav ntawm dej. Tsis muv siv cov cim ntawm lub tebchaws, yog li cov ntim khoom sawv cev rau tag nrho cheeb tsam es tsis yog ib lub tebchaws xwb. Ib qho xim ntsuab-xiav tob ntxiv rau qhov zoo nkauj thiab txawj tswj. Cov thawv thiab cov hnab ntawv yog muab ntawv los ua, luam los ntawm offset, thiab kho tiav nrog varnish matte thiab cov ntsiab menyuum copper foil.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Baltija Chocolate Collection Primary Function: Ntim Khoom Noj Qab Zib yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Baltija Chocolate Collection Primary Function: Ntim Khoom Noj Qab Zib xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Baltija Chocolate Collection Primary Function: Ntim Khoom Noj Qab Zib yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
Qhov Loj & Ntim: All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
Cov Ntsiab Lus: Baltija, Chocolate collection. Chocolate, Chocolate packaging
Thev Naus Laus Zis Tsim Khoom: All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
Kev Sib Tw Tsim Qauv: Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
Kev Tshawb Fawb: One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
Kev Txhawb Siab: Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
Lub Sij Hawm Ua Hauj Lwm: This project started in January 2020 February and finished 2020 May
Txheej Txheem Ua Hauj Lwm: Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
Cov Tswv Cuab Pab: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus
Kev Qhuas Duab: Photography: Motiejus Gaigalas, Zydrunas Slajus