Qhov qauv tsim Full Moon Lub Luag Haujlwm Tseem Ceeb: Kev Tshaj Tawm Xov Xwm Ntawm Social Media los ntawm Fabiano Dalmacio yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Kev Tshaj Tawm, Kev Lag Luam thiab Kev Sib Txuas Lus.
NyiajKev Tshaj Tawm· 2021
Full Moon Lub Luag Haujlwm Tseem Ceeb: Kev Tshaj Tawm Xov Xwm Ntawm Social Media
los ntawm Fabiano Dalmacio
Tus Neeg Siv: Rothco, part of Accenture Interactive
Tus Yeej A' Design Award Nyiaj hauv Pawg Kev Tshaj Tawm
Tus Yeej Khoom Plig Tau Txheeb Xyuas
Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #122999Qhov Tsim
Txog Full Moon Lub Luag Haujlwm Tseem Ceeb: Kev Tshaj Tawm Xov Xwm Ntawm Social Media
Full Moon yog ib qho kev tshaj tawm xov xwm ntawm social media uas tsim los rau Guinness. Cov duab tau muab tso rau hauv Facebook thiab Instagram feeds thiab stories rau hmo Halloween xyoo 2020, thaum uas ib lub hli xiav tsawg tsawg pom tau thoob plaws ntiaj teb. Cov duab tau tsim los ntawm kev kho duab thiab kev hloov duab hauv Adobe Photoshop. Cov duab hli muaj kev daws siab (high resolution), cov duab lub npe lag luam thiab cov qauv tawv cawv tau muab sib txuas ua ntau txheej los ua ib daim duab. Lub hom phiaj yog los koom nrog ib qho kev sib tham thoob ntiaj teb nrog ib qho kev sib txuas yooj yim ntawm lub hli thiab ib khob cawv.
Qhov Lees Paub
Txog A' Design Award Nyiaj
Full Moon Lub Luag Haujlwm Tseem Ceeb: Kev Tshaj Tawm Xov Xwm Ntawm Social Media yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Full Moon Lub Luag Haujlwm Tseem Ceeb: Kev Tshaj Tawm Xov Xwm Ntawm Social Media xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Full Moon Lub Luag Haujlwm Tseem Ceeb: Kev Tshaj Tawm Xov Xwm Ntawm Social Media yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.
Tom Qab Qhov Tsim
Pob Xov Xwm
Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.
- Yam Tshwj Xeeb
- While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
- Qhov Loj & Ntim
- Facebook & Instagram feed/stories.
- Cov Ntsiab Lus
- beer, Guinness, halloween, moon, Ireland
- Thev Naus Laus Zis Tsim Khoom
- The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
- Kev Sib Tw Tsim Qauv
- The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
- Kev Tshawb Fawb
- Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
- Kev Txhawb Siab
- A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
- Lub Sij Hawm Ua Hauj Lwm
- The project was developed in October 2020 in Dublin, Ireland.
- Txheej Txheem Ua Hauj Lwm
- The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours. - Cov Tswv Cuab Pab
- Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire
Txhawb Nqa
Tshawb Nrhiav Tshaj Designers.org
Tshawb nrhiav cov khoom lag luam, kev pab cuam thiab lub cib fim los ntawm peb cov neeg koom tes tshaj tawm.
Tshawb Nrhiav Ntxiv
Cov Tsim Uas Sib Txheeb
Tshawb nrhiav ntxiv cov tsim uas tau txais khoom plig hauv tib pawg, xaiv raws li qhov zoo.
